Advertising Technologies (Adtech) Stories - Page 38

Kiwi Stories

Advertising Technologies (Adtech) stories

Mobile ads have 'enormous potential'

A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.

By Staff Writer • 2 min read • Wed, 15th Feb 2012

Marketing Technologies

Online ad spend continues to grow

NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.

By Staff Writer • 2 min read • Tue, 29th Nov 2011

EduTech

Seven tips for marketing your small business

You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.

By Staff Writer • 3 min read • Thu, 10th Nov 2011

Marketing Technologies

Online advertising picking up pace

New Zealand's online ad spend hits $84.15m, up 23% QoQ, as advertisers embrace innovative digital strategies, says IAB report.

By Staff Writer • 1 min read • Tue, 23rd Aug 2011

Marketing Technologies

Online advertising for dummies event coming

Learn the ropes of online advertising with experts at the Digital Overview for Newbies event, perfect for industry novices. Dive in on 10th August.

By Staff Writer • 1 min read • Mon, 27th Jun 2011

Marketing Technologies

Kiwis embrace online advertising

New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.

By Staff Writer • 1 min read • Tue, 17th May 2011

Marketing Technologies

Last tickets avail for IAB Tabvertising event

Hurry to secure the last tickets for the IAB's Tabvertising event in Wellington, shining a light on tablet advertising opportunities.

By Staff Writer • 1 min read • Fri, 6th May 2011

EduTech

Govt launches small business promotion

New Zealand launches a nationwide competition to find the best business plan, offering over NZD $60,000 in cash and services to SMBs with innovative ideas.

By Staff Writer • 1 min read • Wed, 27th Apr 2011

Global Stories

Advertising Technologies (Adtech) stories

Marketing Technologies

Ads on mobile devices are the least trusted by consumers: Nielsen

Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.

By Staff Writer • 2 min read • Thu, 12th Apr 2012

Marketing Technologies

Bus stop ad can only be seen by girls

Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.

By Staff Writer • 1 min read • Wed, 22nd Feb 2012

Marketing Technologies

News publishers not matching ads to readers

In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.

By Staff Writer • 2 min read • Tue, 14th Feb 2012