Advertising Technologies (Adtech) stories
Microsoft NZ overhauls Partner Network to boost IT excellence and meet future market needs, affirming commitment to partners and customers.
Digital marketing expert Kevin Trye from Quicksave tells us about how your promotions could be mobile phone enriched.
VBIZNZ (www.vbiznz.co.nz), the popular social networking site for businesses, is getting a makeover and a new name.
NZ-based mobile marketing firm TXT2GET celebrates its 1,000th campaign, crediting cloud services for a 100% YoY growth in New Zealand.
Everything that's wonderful and weird about the internet was decided recently at the 14th annual Webby Awards –.
With 67% of IT workers eyeing a job change in 2010, the cost of turnover for companies could skyrocket, impacting business productivity and finances.
Iggy Pop collaborates with nine New Zealand musicians from his Miami studio using Skype, demonstrating the power of Orcon's broadband.
SEEK launches new campaign in NZ featuring profiles of people with unusual jobs to bring the largest audience of jobseekers.
Amid a sea of indistinguishable logos and slogans, how can NZ's small IT businesses stand out? Experts share five critical branding tips.
Back before the invention of the internet, and even the invention of TV, people used to tune to a little old thing called the radio.
Facebook's new 'Sponsored Stories' feature turns your likes and check-ins into ads, spamming your friends' feeds without any option to opt out.
3 Hong Kong partners with Swanbay to provide free mobile videos featuring ads, expanding content offerings to sports, music, and movies.
Facebook has hit rock bottom in customer satisfaction, ranking even lower than the US IRS, reveals a ForeSee Results report.
Amid XT Network woes, Telecom's CEO strolls riverside in Otago for a charm offensive TV ad, urging Kiwis to re-embrace the service with humour and humility.
YouTube celebrates its fifth anniversary with over two billion daily views; Co-Founder Chad Hurley sees vast growth potential ahead for the video platform.
If you enjoy online media, such as music and video, chances are you'll be paying for it in the near future if you want the quality stuff.
Unless a foolproof way is found of generating revenue from online news, the future of journalism itself is under threat.
Rupert Murdoch plans to remove News Corp content from Google searches, making it exclusive to paying subscribers amid claims that Google is 'stealing' stories.
2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.
SAP provides tips on surviving recession: streamline processes, maintain customer relationships, invest wisely, and consider using ERP systems.