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Advertising Technologies (Adtech) Stories - Page 36

Kiwi Stories

Advertising Technologies (Adtech) stories

Why you should choose Educators over Interface
EduTech

Why you should choose Educators over Interface

Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.

By Shannon Williams • 2 min read • Sun, 30th Aug 2015
New distie deal brings new opportunities for resellers
Marketing Technologies

New distie deal brings new opportunities for resellers

Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.

By Heather Wright • 2 min read • Mon, 27th Jul 2015
Television NZ expects to resume dividends in 2016, pick up in ad revenue
Marketing Technologies

Television NZ expects to resume dividends in 2016, pick up in ad revenue

Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.

By Pattrick Smellie • 3 min read • Thu, 12th Mar 2015
CORRECT: Xero 3Q cash burn accelerates for a second quarter
Fintech

CORRECT: Xero 3Q cash burn accelerates for a second quarter

Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.

By Pattrick Smellie • 2 min read • Mon, 3rd Nov 2014
More Kiwis using technology to avoid commercials
Digital Signage

More Kiwis using technology to avoid commercials

Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.

By Catherine Knowles • 2 min read • Mon, 20th Oct 2014
Noel Leeming aims to build '100-year business' with company rebrand
Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014

Global Stories

Advertising Technologies (Adtech) stories

Mobile advertising analytics company opens Sydney office
Data Analytics

Mobile advertising analytics company opens Sydney office

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

By Catherine Knowles • 2 min read • Tue, 27th Oct 2015
Second digital revolution to bring $4.8 trillion spend
Data Analytics

Second digital revolution to bring $4.8 trillion spend

A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.

By Heather Wright • 3 min read • Thu, 15th Oct 2015
Facebook to share more of your internet habits with advertisers
Marketing Technologies

Facebook to share more of your internet habits with advertisers

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

By Shannon Williams • 2 min read • Mon, 21st Sep 2015
What are SMEs using the internet for?
Marketing Technologies

What are SMEs using the internet for?

The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).

By Catherine Knowles • 3 min read • Thu, 30th Jul 2015
Startup teaches children strategies for resisting ads and in-app purchases
Marketing Technologies

Startup teaches children strategies for resisting ads and in-app purchases

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

By Shannon Williams • 2 min read • Mon, 30th Mar 2015
Spark Digital new head of marketing a 'real coup'
Software-as-a-Service

Spark Digital new head of marketing a 'real coup'

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.

By Shannon Williams • 2 min read • Fri, 23rd Jan 2015
Britannia takes down TV ads, working with FMA over UK pension ads
Marketing Technologies

Britannia takes down TV ads, working with FMA over UK pension ads

Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.

By Pattrick Smellie • 3 min read • Fri, 19th Dec 2014
Intimacy, mindset and innovation key for digital advertising success
Digital Signage

Intimacy, mindset and innovation key for digital advertising success

The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.

By Catherine Knowles • 3 min read • Mon, 17th Nov 2014
No escaping TV ads with new Kiwi technology
Marketing Technologies

No escaping TV ads with new Kiwi technology

New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.

By Shannon Williams • 3 min read • Wed, 5th Nov 2014
Enterprise this... the dramatic shift to online advertising
Marketing Technologies

Enterprise this... the dramatic shift to online advertising

Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.

By Staff Writer • 2 min read • Fri, 4th Jul 2014
Intel boosts global strategy with new marketing chief
Marketing Technologies

Intel boosts global strategy with new marketing chief

Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.

By Staff Writer • 2 min read • Wed, 7th May 2014
Mobile ad spend set to smash $18 billion
Marketing Technologies

Mobile ad spend set to smash $18 billion

Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.

By Staff Writer • 2 min read • Thu, 23rd Jan 2014