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Advertising Technologies (Adtech) Stories - Page 34

Kiwi Stories

Advertising Technologies (Adtech) stories

How to make Google Ads campaigns work for your business
Marketing Technologies

How to make Google Ads campaigns work for your business

Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.

By Sara Barker • 3 min read • Tue, 26th Feb 2019
Google Marketing Platform bridges gap between analytics & marketing
Marketing Technologies

Google Marketing Platform bridges gap between analytics & marketing

Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.

By Sara Barker • 2 min read • Mon, 30th Jul 2018
BNZ's 'bank of you' ad gets a little too personal
Marketing Technologies

BNZ's 'bank of you' ad gets a little too personal

BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.

By Sean Mitchell • 3 min read • Mon, 22nd Jan 2018
Luck running out for Kiwi companies using Facebook for free
Marketing Technologies

Luck running out for Kiwi companies using Facebook for free

Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.

By Julia Gabel • 3 min read • Mon, 13th Nov 2017
Gamers, forget your enemies because burgers are now targeting you
Gaming

Gamers, forget your enemies because burgers are now targeting you

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.

By Ashton Young • 3 min read • Fri, 18th Aug 2017
Kiwi digital agency roars at Cannes Lions
Marketing Technologies

Kiwi digital agency roars at Cannes Lions

The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.

By Kai Ping Lew • 2 min read • Mon, 26th Jun 2017

Global Stories

Advertising Technologies (Adtech) stories

Kiwi marketers urged to jump on the video advertising train
Marketing Technologies

Kiwi marketers urged to jump on the video advertising train

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.

By Shannon Williams • 3 min read • Thu, 6th Jun 2019
Aussies on top at Adobe's 2019 APAC partner awards
Marketing Technologies

Aussies on top at Adobe's 2019 APAC partner awards

Australian firms CHE Proximity, BizTech, and Accordant triumphed at Adobe's 2019 APAC Partner Awards in Hong Kong, outshining regional competitors.

By Ben Moore • 2 min read • Wed, 27th Feb 2019
Popular Android apps track users and violate Google's policies
Marketing Technologies

Popular Android apps track users and violate Google's policies

Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.

By Sara Barker • 3 min read • Wed, 20th Feb 2019
Digital advertising not a 'black hole' of distrust, says marketing expert
Digital Signage

Digital advertising not a 'black hole' of distrust, says marketing expert

While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.

By Sara Barker • 3 min read • Fri, 23rd Nov 2018
Wellington adtech firm Postr goes global
Unified Communications

Wellington adtech firm Postr goes global

Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.

By Sara Barker • 3 min read • Thu, 20th Sep 2018
Adobe brings analytics to paid search campaigns with new integrations
Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018
Online retail giant's Australia launch shakes local market
Marketing Technologies

Online retail giant's Australia launch shakes local market

Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.

By Julia Gabel • 2 min read • Tue, 1st May 2018
Report: Is social media marketing worth the hype?
Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018
New cybersecurity export strategy from UK govt to bolster global defences
Marketing Technologies

New cybersecurity export strategy from UK govt to bolster global defences

The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.

By Ashton Young • 3 min read • Tue, 27th Mar 2018
NEXT brings practical advice and bold ideas to IT industry leaders
Converged Infrastructure

NEXT brings practical advice and bold ideas to IT industry leaders

Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.

By Kai Ping Lew • 2 min read • Tue, 5th Dec 2017
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Digital Signage

Adobe Advertising Cloud announces new mobile app, digital audio capabilities

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

By Kai Ping Lew • 3 min read • Thu, 26th Oct 2017
Blockchain startup BitClave wants to change the search engine game
Digital Signage

Blockchain startup BitClave wants to change the search engine game

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

By Kai Ping Lew • 3 min read • Thu, 31st Aug 2017