SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers
New Zealand

Advertising Technologies (Adtech) Stories - Page 35

Kiwi Stories

Advertising Technologies (Adtech) stories

Survey finds publishers better than non-publishers on every measure of ad effectiveness
Marketing Technologies

Survey finds publishers better than non-publishers on every measure of ad effectiveness

A recent survey has made it clear – digital ads on publishers' websites get more attention from readers and have a bigger impact on brand lift.

By Ashton Young • 2 min read • Thu, 13th Oct 2016
Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Marketing Technologies

Facebook Blueprint for marketers hits 1 million enrolments; launches new features

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

By Sara Barker • 2 min read • Thu, 15th Sep 2016
Google's ad listings are about to change: Here's what your SMB needs to know
Marketing Technologies

Google's ad listings are about to change: Here's what your SMB needs to know

Huge changes are afoot about how Google's search listings and ads will operate from October, and some fear it will have adverse effects for SMEs.

By Sara Barker • 3 min read • Tue, 23rd Aug 2016
Postr : Earn rewards for adverts on your lockscreen
Marketing Technologies

Postr : Earn rewards for adverts on your lockscreen

New Zealand app Postr rewards users with free mobile data for viewing lockscreen adverts. Plans to expand into Southeast Asia.

By Dave Moskovitz • 4 min read • Mon, 27th Jun 2016

Global Stories

Advertising Technologies (Adtech) stories

Advertising about to get a whole lot more targeted with new partnership
Marketing Technologies

Advertising about to get a whole lot more targeted with new partnership

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

By Ashton Young • 2 min read • Mon, 15th May 2017
Adobe launches Experience cloud; announces collaboration with Microsoft
Data Analytics

Adobe launches Experience cloud; announces collaboration with Microsoft

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

By Sara Barker • 3 min read • Mon, 3rd Apr 2017
New year, new you? How to get your business in the spotlight
Marketing Technologies

New year, new you? How to get your business in the spotlight

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

By Ashton Young • 3 min read • Wed, 25th Jan 2017
An app for ads on your phone? Kiwi company spreads its wings
Marketing Technologies

An app for ads on your phone? Kiwi company spreads its wings

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

By Ashton Young • 3 min read • Tue, 17th Jan 2017
Pure SEO helping businesses climb the ladder of search results
Marketing Technologies

Pure SEO helping businesses climb the ladder of search results

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

By Ashton Young • 3 min read • Tue, 17th Jan 2017
Waikato big data firm connects Kiwi businesses to China
Data Analytics

Waikato big data firm connects Kiwi businesses to China

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

By Sara Barker • 2 min read • Tue, 13th Dec 2016
MyRepublic's Halloween promo narrowly escapes death by complaint
Unified Communications

MyRepublic's Halloween promo narrowly escapes death by complaint

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

By Sara Barker • 2 min read • Mon, 12th Dec 2016
2016 sees TechDay double in size – our highlights for the year
Marketing Technologies

2016 sees TechDay double in size – our highlights for the year

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

By Ashton Young • 2 min read • Mon, 21st Nov 2016
Invite us to your party and we'll publish a story #PartyWatch
Marketing Technologies

Invite us to your party and we'll publish a story #PartyWatch

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

By Ashton Young • 2 min read • Fri, 18th Nov 2016
Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts
Marketing Technologies

Grumpy Tech Guy: Isn't that ironic - Adblock to display adverts

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

By Patrick Pilcher • 2 min read • Wed, 14th Sep 2016
A new way to control the ads you see on Facebook
Marketing Technologies

A new way to control the ads you see on Facebook

Facebook boosts user control over ad experience, allowing the filtering of unwanted ads and addressing use of ad blockers.

By Andrew Bosworth • 3 min read • Wed, 17th Aug 2016
Facebook goes “video first” in search of TV ad dollars
Marketing Technologies

Facebook goes “video first” in search of TV ad dollars

Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.

By Nick Thomas • 3 min read • Wed, 10th Aug 2016
Facebook to improve 'ad preference' management & thwart adblockers
Marketing Technologies

Facebook to improve 'ad preference' management & thwart adblockers

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

By Sara Barker • 2 min read • Wed, 10th Aug 2016
Is your product the new form of marketing?
Marketing Technologies

Is your product the new form of marketing?

Marketing a product that customers don't particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.

By Jake Sorofman • 2 min read • Wed, 20th Apr 2016