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Marketing strategy Stories - Page 18

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Marketing strategy stories

LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer
Security Information and Event Management

LogRhythm appoints Joanne Wong as Interim Chief Marketing Officer

Leading security solutions provider, LogRhythm, welcomes seasoned professional Joanne Wong as its Interim Chief Marketing Officer, bolstering its commitment to diversity and gender equality.

By Imee Dequito • 3 min read • Wed, 6th Mar 2024
PPRO confirms key appointments ahead of new growth era
Marketing Technologies

PPRO confirms key appointments ahead of new growth era

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

By Sean Mitchell • 2 min read • Wed, 7th Feb 2024
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024
Woolworths & Last Yard expand digital shelf strategy partnership
Digital Transformation

Woolworths & Last Yard expand digital shelf strategy partnership

Woolworths Group expands partnership with Last Yard to digitise the in-store customer experience, transitioning from paper to electronic shelf labels, as announced at the NRF24 conference.

By Sean Mitchell • 3 min read • Tue, 30th Jan 2024
Gallagher Security appoints Merv Williams as new Chief Marketing Officer
Partner Programmes

Gallagher Security appoints Merv Williams as new Chief Marketing Officer

Merv Williams steps up as Chief Marketing Officer at global security firm Gallagher Security, aiming to accelerate growth and improve brand visibility in global markets including the UK, Europe, and IMEA.

By Imee Dequito • 2 min read • Wed, 17th Jan 2024
Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer
Data Analytics

Blackpearl Group welcomes Tori Colebourne as new Chief Marketing Officer

Blackpearl Group announces Tori Colebourne, ex-Head of Growth at Spark Business Group, as their new Chief Marketing Officer.

By Imee Dequito • 3 min read • Mon, 27th Nov 2023
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Software-as-a-Service

Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

By Tom Raynel • 6 min read • Fri, 17th Nov 2023
Me&u launches marketing platform in partnership with Eagle Eye
Customer Experience

Me&u launches marketing platform in partnership with Eagle Eye

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

By Tom Raynel • 3 min read • Wed, 8th Nov 2023
Offsetting the demand for AI skills in marketing with codeless AI
Marketing Technologies

Offsetting the demand for AI skills in marketing with codeless AI

AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.

By Hari Valiyath • 3 min read • Fri, 27th Oct 2023
Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth
DevOps

Change Financial appoints Kathryn Grant as VP of Marketing for Global Growth

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023
The power behind personalised customer journeys
Data Analytics

The power behind personalised customer journeys

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

By Imee Dequito • 5 min read • Mon, 4th Sep 2023
What this drinks retailer did to boost customer conversion to almost 100%
Customer Experience

What this drinks retailer did to boost customer conversion to almost 100%

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

By Imee Dequito • 3 min read • Mon, 14th Aug 2023
Kaspersky appoints Adrian Hia as APAC Managing Director
IT Automation

Kaspersky appoints Adrian Hia as APAC Managing Director

Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.

By Laura Valencia • 2 min read • Tue, 9th May 2023
Gallagher appoints Melissa Vidakovic as Marketing Director
Partner Programmes

Gallagher appoints Melissa Vidakovic as Marketing Director

Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.

By Sean Mitchell • 2 min read • Mon, 20th Mar 2023
Video: 10 Minute IT Jams - An update from n3 Hub
Data Analytics

Video: 10 Minute IT Jams - An update from n3 Hub

Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.

By Zach Thompson • 5 min read • Mon, 13th Mar 2023

Stories from Other Regions

Marketing strategy stories

Reviewing Black Friday trends offers insights for future retail strategies
Data Analytics

Reviewing Black Friday trends offers insights for future retail strategies

Analysis of 2023 Black Friday retail patterns suggests future strategies, with UK buyers showing higher spend inclination.

By Sean Mitchell • 3 min read • Tue, 5th Dec 2023
Startup marketing on a budget: Strategic blueprint for success
Data Analytics

Startup marketing on a budget: Strategic blueprint for success

Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.

By Afsa Chorwadwala • 5 min read • Thu, 5th Oct 2023
Thinxtra appoints Carineh Grigorian as Marketing Director
Partner Programmes

Thinxtra appoints Carineh Grigorian as Marketing Director

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

By Mitchell Hageman • 2 min read • Fri, 25th Nov 2022