Marketing strategy Stories - Page 19

Kiwi Stories

Marketing strategy stories

Kiwi tech marketers strengthen position by banding together

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

By Ben Moore • 3 min read • Mon, 30th Apr 2018

Marketing Technologies

Facebook Blueprint for marketers hits 1 million enrolments; launches new features

Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.

By Sara Barker • 2 min read • Thu, 15th Sep 2016

Global Stories

Marketing strategy stories

Partner Programmes

Thinxtra appoints Carineh Grigorian as Marketing Director

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

By Mitchell Hageman • 1 min read • Fri, 25th Nov 2022

Partner Programmes

Code Climate appoints Kathleen Rohrecker as marketing senior vice president

Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.

By Zach Thompson • 2 min read • Fri, 22nd Jul 2022

Data Analytics

Martech experts reveal the “buzz” on personalisation

In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.

By Jerome Tillotson • 5 min read • Thu, 30th Jun 2022

Partner Programmes

HCL Technologies bolsters precision marketing offering

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

By Staff Writer • 2 min read • Mon, 22nd Jun 2020

Marketing Technologies

Acronis taps Steven McChesney as new CMO

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

By Staff Writer • 2 min read • Tue, 16th Jun 2020

Partner Programmes

Okta updates partner programme for 2020

Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.

By Staff Writer • 2 min read • Thu, 2nd Apr 2020

Partner Programmes

The four key trends shaping modern consumer behaviour

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

By Shannon Williams • 3 min read • Fri, 5th Jul 2019

Partner Programmes

Ingram Micro gives Cloud Marketplace an overhaul

Including a new UI, improved sales and marketing tools, and an API for integrating a partner's own storefront, CRM and billing.

By Ben Moore • 2 min read • Mon, 18th Mar 2019

Customer Relationship Management

Asia Pacific marketers now global leaders in AI adoption – report

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

By Kai Ping Lew • 3 min read • Tue, 27th Feb 2018

Marketing Technologies

Cadence is key to being heard - Fairfax Media CMO

Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.

By Kai Ping Lew • 4 min read • Tue, 30th May 2017

Marketing Technologies

Large disconnect between marketing strategy vision and execution - HubSpot

The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.

By Kai Ping Lew • 3 min read • Thu, 18th May 2017

Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017