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Marketing strategy Stories - Page 15

Global Stories

Marketing strategy stories

Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards
Digital Signage

Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards

Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.

By Catherine Knowles • 3 min read • Fri, 30th May 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
The data-led marketer: Driving growth through insight and alignment
Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025
Sandrine El Khodry named new EVP of Global Sales at ALE
Data Protection

Sandrine El Khodry named new EVP of Global Sales at ALE

Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.

By Jed Nykolle Harme • 2 min read • Fri, 23rd May 2025
Google launches AI-powered advertising upgrades for marketers
Data Analytics

Google launches AI-powered advertising upgrades for marketers

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

By Jed Nykolle Harme • 5 min read • Thu, 22nd May 2025
Global survey finds marketers see gTLDs as branding boost
Marketing Technologies

Global survey finds marketers see gTLDs as branding boost

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

By Jed Nykolle Harme • 4 min read • Wed, 21st May 2025
Data Centre Marketing Club aims to boost industry branding
Partner Programmes

Data Centre Marketing Club aims to boost industry branding

The Data Centre Marketing Club launches to unite PR and marketing pros, aiming to boost the sector's image and innovation through collaboration and events.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
Fivetran appoints Monica Ohara as Chief Marketing Officer
Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025
Jennifer Catto named executive vice president at Sabre
Digital Transformation

Jennifer Catto named executive vice president at Sabre

Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.

By Melvin Hipolito • 2 min read • Fri, 9th May 2025
XPON acquires Alpha Digital to boost AI marketing services
Digital Transformation

XPON acquires Alpha Digital to boost AI marketing services

XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.

By Catherine Knowles • 3 min read • Fri, 9th May 2025
Moloco named among top five global mobile ad platforms for 2025
Marketing Technologies

Moloco named among top five global mobile ad platforms for 2025

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

By Kaleah Salmon • 3 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Unified Communications

Sitecore & Microsoft launch AI lab to boost marketers' strategy

Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.

By Jed Nykolle Harme • 4 min read • Tue, 22nd Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025

Stories from Other Regions

Marketing strategy stories

Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
Analytic Partners launches APAC hub for marketing insights
Partner Programmes

Analytic Partners launches APAC hub for marketing insights

Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.

By Kaleah Salmon • 3 min read • Tue, 13th May 2025
AI adoption grows in Singapore retail as trust concerns persist
Digital Transformation

AI adoption grows in Singapore retail as trust concerns persist

Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.

By Catherine Knowles • 4 min read • Fri, 9th May 2025
Durata expands leadership to drive growth in data centre sector
Edge Computing

Durata expands leadership to drive growth in data centre sector

Durata expands senior leadership, adding three directors to boost growth in the global critical power and data centre sectors amid AI-driven demand surge.

By Jed Nykolle Harme • 3 min read • Thu, 1st May 2025