SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers

Customer retention stories - Page 4

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What do good cohorts actually look like?

Fri, 31st Oct 2025
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cx
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martech
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opinion
PvX reveals most teams misjudge scaling, showing top cohorts reach >150% net ROAS by M12, highlighting consistency and long-term growth over fast payback.
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PagerDuty appoints Callum Eade to accelerate APAC sales growth

Tue, 21st Oct 2025
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virtualisation
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digital transformation
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cx
PagerDuty appoints Callum Eade as VP of APAC Sales to drive growth after the region's strongest quarterly performance in over three years.
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Wayflyer launches Hosted Capital to embed financing in apps

Fri, 17th Oct 2025
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fintech
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cx
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martech
Wayflyer launches Hosted Capital, enabling platforms to embed finance offers directly into apps, boosting revenue and easing access to funding for businesses.
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Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.
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Teradata launches AI-driven customer intelligence package to boost CX

Wed, 8th Oct 2025
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data analytics
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digital transformation
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cx
Teradata launches Autonomous Customer Intelligence, an AI-driven package to transform customer data into real-time actions, boosting CX at enterprise scale.
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Teradata launches AI-driven customer intelligence for real-time CX

Wed, 8th Oct 2025
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data analytics
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cx
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martech
Teradata launches Autonomous Customer Intelligence, an AI-driven software turning raw data into real-time customer actions to enhance experience and loyalty.
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Rob Tarkoff appointed CEO as Seismic enters next growth phase

Fri, 3rd Oct 2025
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cx
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martech
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oracle
Rob Tarkoff has been appointed CEO of Seismic, succeeding co-founder Doug Winter, as the company enters a new phase of growth and innovation.
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AI & trust reshape customer experience as stakes for brands rise

Tue, 30th Sep 2025
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data protection
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digital transformation
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biometrics
As AI reshapes customer experience, brands must build trust with seamless, personal digital interactions or risk losing consumers amid rising expectations.
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Taboola's Realise adds AI upgrades, boosts results for advertisers

Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
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Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

Tue, 23rd Sep 2025
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cx
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martech
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supply chain
BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.
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AI-driven platforms reshape APAC contact centre landscape for 2025

Wed, 10th Sep 2025
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uc
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digital transformation
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hyperscale
CrayonIQ's new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
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Tinybeans reports growth in subscriptions & lower cash outflows

Thu, 21st Aug 2025
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cx
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martech
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app store
Tinybeans saw a 12% rise in subscription revenue to USD $3.32m despite an 11% fall in total revenue, cutting cash outflows by 64% in FY25 for stronger growth.
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Seventy-two percent of New Zealanders say brands break promises

Wed, 20th Aug 2025
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cx
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martech
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partner programmes
A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.
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Omnissa expands leadership team to drive partner led growth

Fri, 8th Aug 2025
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cx
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martech
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partner programmes
Omnissa bolsters leadership with three senior hires to accelerate partner-led growth and expand its global digital workspace market presence.
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Drowning in data, starving for insights: Amperity experts reveal customer data challenges

Wed, 30th Jul 2025
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data analytics
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cx
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martech
Amperity experts highlight the need for businesses to treat customer data as vital fuel for growth, not just as a technical asset to manage.
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APAC retailers stay confident, prioritise loyalty amid challenges

Tue, 29th Jul 2025
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cx
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martech
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personalisation
A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.
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Adeptia posts double-digit growth as AI data automation expands

Fri, 25th Jul 2025
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saas
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data analytics
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cx
Adeptia has achieved double-digit H1 revenue growth, driven by AI data automation expansion into business intelligence, manufacturing and finance sectors.
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Nick Ognenovski named Chief Revenue Officer at Bridgit to drive growth

Fri, 4th Jul 2025
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fintech
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cx
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martech
Bridgit appoints Nick Ognenovski as Chief Revenue Officer to lead revenue strategy and accelerate growth in Australia's non-bank lending sector.
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Poor data intake drives customer disengagement in Australia & NZ

Wed, 25th Jun 2025
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digital transformation
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cx
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martech
Poor data intake and communication methods cause significant customer disengagement in Australia and New Zealand, says Smart Communications' 2025 research.
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Grammarly adopts Gr4vy no-code platform to expand payment options

Wed, 18th Jun 2025
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fintech
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cx
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martech
Grammarly adopts Gr4vy's no-code platform to expand its global payment options, enhancing flexibility and reducing transaction costs with over 400 methods.