SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories - Page 13

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The power behind personalised customer journeys

Mon, 4th Sep 2023
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data analytics
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Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.
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How to win customer loyalty in the age of AI

Tue, 22nd Aug 2023
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public cloud
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cx
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There is a tremendous opportunity in the next few years to start using AI on the data generated by loyalty programs.
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Customer loyalty proves critical for grocery retailers

Wed, 28th Jun 2023
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cx
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New Eagle Eye research reveals how grocery retailers can win with customer loyalty standards and practices in light of the current economic climate.
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Khoros appoints Lindsay Sanchez as Chief Marketing Officer

Fri, 28th Apr 2023
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cx
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cmo
Khoros hire Lindsay Sanchez as its Chief Marketing Officer to lead the company's next phase of growth and innovation in digital-first customer engagement.
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Saas industry veteran appointed new CEO at Acoustic

Fri, 20th Jan 2023
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saas
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cx
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Acoustic, a global marketing and customer experience provider for B2C brands, has appointed Mark Cattini as its new CEO to accelerate its vision.
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Talend appoints Casey George as Chief Revenue Officer

Fri, 11th Nov 2022
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data analytics
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hyperscale
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public cloud
Casey George appointed as Talend's Chief Revenue Officer, bringing expertise in scaling SaaS companies and accelerating growth.
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Video: 10 Minute IT Jams - Introducing Loyalty Now

Tue, 8th Nov 2022
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crypto
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cx
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blockchain
Anurag Vasisth joins us to share more about Loyalty Now, its offerings, and the company's infrastructure in Asia Pacific.
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Why the financial services industry needs to embrace 'relationship marketing'

Tue, 11th Oct 2022
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fintech
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Fintech disruptors and a desire for personalized experiences are shaking up customer loyalty in the financial services industry.
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Why QSRs need to 'cook up' a perfect customer loyalty solution

Tue, 11th Oct 2022
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semiconductors
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data analytics
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cx
Competition is heating up in APAC's QSR industry. To stay profitable, restaurants must embrace digital transformation and personalized marketing.
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Loyalty, pricing and service are D2Cs biggest shortfalls

Thu, 22nd Sep 2022
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crm
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martech
There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.
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How brands can use offline data to drive better decision-making

Wed, 24th Aug 2022
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data analytics
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cx
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It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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Tranxactor Group to build customer loyalty with Oracle

Thu, 28th Jul 2022
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cx
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martech
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commerce systems
Tranxactor selects Oracle Cloud Infrastructure to offer immersive customer engagement and loyalty programs to brands.
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Salesforce unveils new offerings for consumer goods companies

Thu, 23rd Jun 2022
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data analytics
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cx
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Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
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How focusing on user experience will help your online marketplace thrive

Fri, 17th Jun 2022
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crm
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uc
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cx
Online marketplaces have become increasingly popular, but companies must pay attention to the user experience to avoid potential pitfalls.
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Zero party data and the new era of 'relationship marketing'

Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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How to implement an effective and personalised loyalty program

Wed, 8th Jun 2022
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data analytics
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crypto
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cx
There's no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world

Thu, 28th Apr 2022
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crm
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data analytics
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cx
We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Mindfields, Uniphore partner for greater client offerings

Fri, 22nd Apr 2022
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uc
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cx
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martech
Mindfields partners with Uniphore to enhance conversational automation offerings, boosting customer satisfaction and aiding post-pandemic recovery.
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First-party data: A reason to celebrate

Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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ThreatQuotient appoints Cyrille Badeau as Vice President of International Sales

Fri, 18th Mar 2022
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cx
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martech
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threatquotient
ThreatQuotient appoints Cyrille Badeau as VP of International Sales and Yann Le Borgne as VP of International Threat Intelligence Engineering.