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Customer Loyalty stories

Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Cloudbeds & Journey launch shared hotel loyalty network
Software-as-a-Service

Cloudbeds & Journey launch shared hotel loyalty network

Independent hotels could win repeat bookings from big chains and OTAs as Cloudbeds and Journey pool loyalty rewards across a shared network.

By Mark Tarre • 4 min read • Last week
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
AI shopping adoption outpaces trust, Checkout.com finds
Data Protection

AI shopping adoption outpaces trust, Checkout.com finds

Trust is lagging behind consumer appetite for AI-led shopping, leaving merchants racing to add controls before wider adoption takes hold.

By Karen Joy Bacudo • 4 min read • This month
Genesys Cloud ARR hits USD $2.8 billion as AI demand rises
Software-as-a-Service

Genesys Cloud ARR hits USD $2.8 billion as AI demand rises

Rising enterprise spending on AI helped push Genesys Cloud annual recurring revenue to USD $2.8 billion, with international sales nearing 45%.

By Sofiah Nichole Salivio • 4 min read • This month
Kyndryl launches AI orchestration for enterprise workflows
Hybrid Cloud

Kyndryl launches AI orchestration for enterprise workflows

Many firms are still stuck in AI pilot purgatory, and Kyndryl's new orchestration tool aims to move projects into day-to-day operations.

By Sofiah Nichole Salivio • 4 min read • This month
Australian retailers face delivery gap as costs rise
Data Analytics

Australian retailers face delivery gap as costs rise

Rising fees and longer free-shipping thresholds are widening the gap between what Australian shoppers want and what retailers promise at checkout.

By Joseph Gabriel Lagonsin • 5 min read • This month

Stories from Other Regions

Customer Loyalty stories

AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • Yesterday
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • 3 days ago
Ellis Brigham cuts order enquiries by 14% with Ingrid
Digital Transformation

Ellis Brigham cuts order enquiries by 14% with Ingrid

The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.

By Karen Joy Bacudo • 3 min read • Last week
Guzman y Gomez launches Apple CarPlay ordering in Australia
Robotics

Guzman y Gomez launches Apple CarPlay ordering in Australia

It could speed repeat purchases for drivers by letting them order, pay and earn loyalty points without touching a phone.

By Sean Mitchell • 4 min read • Last week
The warm-weather playbook: How small business owners turn sunny days into loyal customers
Customer Experience

The warm-weather playbook: How small business owners turn sunny days into loyal customers

Summer foot traffic gives small firms a rare chance to win loyal buyers with banners, uniforms and merch, if they act quickly.

By Erin Shea • 6 min read • Last week
Solving the retail generational buying gap one basket at a time
Digital Transformation

Solving the retail generational buying gap one basket at a time

Retailers risk missing out on Gen Z's rising spend unless they fix legacy systems and align stock, finance and service to changing habits.

By Oscar Strachen • 5 min read • Last week
UK shoppers favour faster delivery amid retail shift
Customer Experience

UK shoppers favour faster delivery amid retail shift

Next-day and signed-for parcels are gaining ground as UK shoppers prioritise speed and certainty at checkout, Scurri said.

By Mark Tarre • 4 min read • Last week
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • This month
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • This month