The Ultimate Guide to Personalisation

2026 · Kiwi Edition

Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.

From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.

Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.

Kiwi Personalisation news
Analyst reports
Autonomous AI 'agentic customers' set to reshape banks
Gartner · Personalisation · Data Protection
Yesterday
Building an enterprise data integrity architecture for AI and compliance
Gartner · Personalisation · CRM
Last week
SAP rebrands Emarsys as Engagement Cloud for AI CX
Gartner · Personalisation · SaaS
Last month
Gartner: LLMs to reshape PR budgets & staff chatbots
Gartner · Personalisation · MarTech
Last month
Constructor earns sole Customers' Choice in Gartner report
Gartner · Personalisation · CX
Fri, 30th Jan 2026
Reviews
Hands-on Review: espresso Lite 15 portable display
Technology Gifts
Yesterday
Expert columns
Agentic AI and the question of equitable intelligence
By Marlene Wolgruber of ABBYY
Yesterday
Women, we can have it all - and AI is helping us prove it
By Kaitlyn Collins of Pacvue
Yesterday
The future of marketing is built on open data infrastructure
By Monica Ohara of Fivetran
2 days ago
AI-era contact centres become strategic CX data hubs
By Martyn Riddle of Verint APAC
2 days ago
Maximising value from AI in 2026
By Barley Laing of Melissa
Last month
Technology and the Shift in Managing 'Personalised Offers'
By Jonathan Reeve of Eagle Eye
Last month
How address validation transforms Shopify deliveries
By Edmund Ng of Melissa
Last month
AI reshapes banks' role in Asia Pacific financial wellness
By Varun Kapoor of Adobe Asia Pacific
Thu, 22nd Jan 2026
B2B data cleansing: Improving business data quality
By Edmund Ng of Melissa
Mon, 12th Jan 2026
Why data trust is the missing link in digital transformation
By Bobby Joseph of Melissa
Thu, 1st Jan 2026
The email you almost sent: Why skipping verification costs you customers
By Edmund Ng of Melissa
Tue, 30th Dec 2025
From click to delivery: How bad data breaks the eCommerce experience
By Bobby Joseph of Melissa
Tue, 30th Dec 2025
Martech expert reveals the 'customer decisioning blueprint'
By Satya Upadhyaya
Thu, 18th Dec 2025
Martech experts discuss future of customer data platforms, interoperability and AI
By Staff Writer of Amperity
Thu, 18th Dec 2025
The hidden cost of dirty data in B2B-and how to fix it
By Bobby Joseph of Melissa
Thu, 18th Dec 2025
Interviews
Exclusive: Adobe's Firefly is to reshape creative pipelines
Discussing Marketing
Thu, 30th Oct 2025
How the Orlando Magic are reinventing fandom with data and AI
Discussing Big Data
Thu, 8th May 2025
Recent news
MariaDB to acquire GridGain to power low-latency AI
About Hybrid Cloud
Today
Criteo becomes first adtech partner for ChatGPT ads
About Marketing
2 days ago
Shoppers ditch Australian brands over poor site search
About Customer service
3 days ago
Typeface unveils AI engine for governed marketing at scale
About Marketing
3 days ago
OpenAI unveils GPT-5.3 Instant with fewer refusals
About Software Updates
3 days ago
Apple unveils iPhone 17e & faster M4-powered iPad Air
About iOS
4 days ago
Cricut debuts Joy 2, Explore 5 cutting bundles in ANZ
About Software Updates
Last week
Firstup boosts employee comms with new personalisation tools
About iOS
Last week
Infobip unveils AgentOS to power AI-first customer service
About Cloud Services
Last week
JLL sets 2026 design agenda for flexible AI-led offices
About Sustainability
Last week
Kentico reveals Site of the Year 2025 award winners
About Software-as-a-Service
Last week
Google & Klaviyo deepen AI pact for agentic commerce
About Customer Relationship Management
Last week
Canva buys Cavalry & MangoAI, appoints algorithms chief
About Netflix
Last week
ANZ marketers turn to AI as customer expectations soar
About Marketing
Last week
Samsung unveils Galaxy S26 phones with AI & Privacy Display
About Mobile gaming
Last week
Job moves
Amperity hires Bridget Perry as chief marketing officer
Move at Microsoft
2 days ago
Skillsoft names Bernard Barbour as new technology chief
Move at Skillsoft
Thu, 22nd Jan 2026
Skillsoft names Bernard Barbour as new tech chief
Move at Skillsoft
Fri, 16th Jan 2026
Twilio appoints Howard Fyffe as Director of Sales for ANZ
Move at Nutanix
Mon, 30th Jun 2025
Bloomreach expands in APAC with key leadership hire
Move at Woolworths
Thu, 6th Mar 2025
Twilio appoints Webster to strengthen ANZ growth strategy
Move at PwC
Tue, 25th Feb 2025
Linktree hires tech veterans to boost AI & personalisation features
Move at Airbnb
Fri, 19th Jan 2024
Sitecore appoints former Salesforce executive Kathie Johnson as CMO
Move at Salesforce
Tue, 21st Nov 2023
Amperity makes two new appointments to bolster APAC presence
Move at Accenture
Thu, 9th Feb 2023
Top players
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