Adobe news stories
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Adobe launches AI-powered updates to Photoshop and Lightroom
Adobe says the updates use Adobe Sensei AI and machine learning to simplify complex workflows and streamline cross-device collaboration.
Adobe Substance 3D updates, looks to the metaverse
A look at all of Adobe's major updates for Substance 3D and how its services are enabling businesses to get metaverse ready.
Adobe and Microsoft announce key updates to improve workplaces
The two companies are working to give joint customers a modern work experience, centred on technology that improves teamwork, collaboration and efficiencies.
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
BMW and Adobe expand partnership for better customer journeys
Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division.
Engaging technologies key to successful hybrid work environment
Adobe's Future of Time Report 2022 shows that engaging technologies are key to a successful hybrid work environment.
Adobe launches AI enhancements to Experience Cloud
Adobe announced new capabilities powered by Adobe Sensei, that are embedded throughout Adobe Experience Cloud.
Adobe empowers brands to succeed in the metaverse
Adobe has announced a series of innovations, integrations and investments designed to position brands to succeed in the metaverse.
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
Adobe Experience Cloud
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
Coles partners with Adobe for better workflow and commerce solutions
Australian shoppers will soon be able to benefit from personalised, connected omnichannel experiences thanks to a new partnership between Coles and Adobe.
Adobe expands ecosystem with new partners and tools
Adobe has announced the expansion of its ecosystem to include new partners and developer tools through Adobe Experience Cloud for customised experiences.
Adobe, BMW expand partnership to deliver personal digital experiences
The partnership will produce seamless online and offline experiences including customised vehicles, doorstop delivery and post-purchase services.
Adobe unveils new AI innovations for personalising experiences
The new capabilities were built upon hundreds of artificial intelligence and machine learning innovations, according to Adobe.
APAC businesses lead the world in customer experience investment
Due to a pandemic-induced surge in new digital consumers and behaviours, Asia Pacific businesses are set to outstrip other regions in CX investment in 2022.
APAC businesses struggling to cater to new digital customers
“Understanding and serving a new breed of online consumers, many with mobile-first preferences, has become the new competitive battleground."
Adobe launches new mobile capabilities for better CX
Powered by Adobe Experience Platform, the additions mean brands can deliver tailored interactions across channels to their customers to build out experiences.
Dramatic profit decline for Microsoft New Zealand - annual report
Microsoft’s New Zealand office has seen a major decrease in annual profit for the year ended June 2021 according to their new financial report.
Adobe announces new suite of tools for retailers with in-store and online capabilities
Adobe has announced new tools for retailers created to help further deliver personalised shopping experiences for businesses in-store and online.
Adobe, Microsoft reinvent future of work with expansion of strategic partnership
"As we enter a new chapter, it is critical to give employees modern tools to collaborate seamlessly, no matter where the team is or what device they are using."
Mobile eCommerce: In-app shopping set to reach an all-time high
In-app shopping has seen significant growth over the past year, and a new study by Adjust and Sensor Tower has predicted that based on 2020 trends, this year's shopping season is set to reach an all-time high.