Adobe stories

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

Most APAC banks are failing to meet customers’ financial wellness needs, an Adobe index finds, leaving a trust gap ripe for fintechs.

Adobe folds new generative AI into Acrobat Studio, auto-making slide decks, chat-edited PDFs and podcast-style summaries from documents.

Commerce software group Rithum hires Gregory Banning as CRO and elevates Caitlin Hauser to CFO as it revamps its senior leadership team.

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

Adobe has named Lucius DiPhillips CIO, tasking the ex-Airbnb technology chief with driving its global tech operations and AI transformation.

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

Microsoft again tops global phishing brand list as attackers increasingly mimic big tech services to steal cloud and consumer credentials.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Virgin Australia shifts to self-serve Adobe tools, boosting marketing output 40% and cutting design bottlenecks across the airline.

Adobe rolls out AI agents in Experience Manager plus new commerce tools and onshore data options for Australian retailers and brands.

Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.

Digital Xtra awards nearly GBP £120,000 to 27 Scottish projects, helping over 2,000 young people build vital computing and digital skills.

HP reports a surge in convincing fake software updates and staged prompts that trick users into installing stealthy, rapidly evolving malware.

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.