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Adobe news stories

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Consumer
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Cloud
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
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Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
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Artificial Intelligence
Adobe launches AI-powered updates to Photoshop and Lightroom
Adobe says the updates use Adobe Sensei AI and machine learning to simplify complex workflows and streamline cross-device collaboration.
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Cloud
Adobe Substance 3D updates, looks to the metaverse
A look at all of Adobe's major updates for Substance 3D and how its services are enabling businesses to get metaverse ready.
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Microsoft
Adobe and Microsoft announce key updates to improve workplaces
The two companies are working to give joint customers a modern work experience, centred on technology that improves teamwork, collaboration and efficiencies.
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Remote Working
Better tech key to adapting to the hybrid workplace - Adobe
The shift to hybrid work has been a boon for many information workers, but also comes with its share of challenges, particularly with regards to technology.
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Digital Transformation
BMW and Adobe expand partnership for better customer journeys
Adobe has announced an expanded relationship with BMW Group as part of its digital transformation of its sales and marketing division. 
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Remote Working
Engaging technologies key to successful hybrid work environment
Adobe's Future of Time Report 2022 shows that engaging technologies are key to a successful hybrid work environment.
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Artificial Intelligence
Adobe launches AI enhancements to Experience Cloud
Adobe announced new capabilities powered by Adobe Sensei, that are embedded throughout Adobe Experience Cloud.
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Metaverse
Adobe empowers brands to succeed in the metaverse
Adobe has announced a series of innovations, integrations and investments designed to position brands to succeed in the metaverse.
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Customer experience
Adobe unveils Real-Time Customer Data Platform improvements
Adobe has announced improvements to its CDP, which include a range of capabilities that will allow businesses to maximise the value of their customer data.
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Adobe Experience Cloud
Adobe expands Experience Platform with Segment Match
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
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Adobe
Coles partners with Adobe for better workflow and commerce solutions
Australian shoppers will soon be able to benefit from personalised, connected omnichannel experiences thanks to a new partnership between Coles and Adobe.
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Customer experience
Adobe expands ecosystem with new partners and tools
Adobe has announced the expansion of its ecosystem to include new partners and developer tools through Adobe Experience Cloud for customised experiences.
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Adobe
Adobe, BMW expand partnership to deliver personal digital experiences
The partnership will produce seamless online and offline experiences including customised vehicles, doorstop delivery and post-purchase services.
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Artificial Intelligence
Adobe unveils new AI innovations for personalising experiences
The new capabilities were built upon hundreds of artificial intelligence and machine learning innovations, according to Adobe.
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Remote Working
APAC businesses lead the world in customer experience investment
Due to a pandemic-induced surge in new digital consumers and behaviours, Asia Pacific businesses are set to outstrip other regions in CX investment in 2022.
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Cloud
APAC businesses struggling to cater to new digital customers
“Understanding and serving a new breed of online consumers, many with mobile-first preferences, has become the new competitive battleground."
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Customer experience
Adobe launches new mobile capabilities for better CX
Powered by Adobe Experience Platform, the additions mean brands can deliver tailored interactions across channels to their customers to build out experiences.
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Microsoft
Dramatic profit decline for Microsoft New Zealand - annual report
Microsoft’s New Zealand office has seen a major decrease in annual profit for the year ended June 2021 according to their new financial report.
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Cloud
Adobe announces new suite of tools for retailers with in-store and online capabilities
Adobe has announced new tools for retailers created to help further deliver personalised shopping experiences for businesses in-store and online.
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Microsoft
Adobe, Microsoft reinvent future of work with expansion of strategic partnership
"As we enter a new chapter, it is critical to give employees modern tools to collaborate seamlessly, no matter where the team is or what device they are using."
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Mobile Commerce
Mobile eCommerce: In-app shopping set to reach an all-time high
In-app shopping has seen significant growth over the past year, and a new study by Adjust and Sensor Tower has predicted that based on 2020 trends, ​​this year's shopping season is set to reach an all-time high.