Ovum stories - Page 4
Facebook goes “video first” in search of TV ad dollars
Wed, 10th Aug 2016
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martech
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facebook
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ovum
Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.
Ovum opinion on MobileIron's review: The struggle to secure corporate mobile data
Wed, 10th Aug 2016
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ovum
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mobileiron
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mobility
How to secure corporate data contained on mobile devices & apps is a key challenge for most enterprises looking to embark on an enterprise mobility.
AWS sets the path for practical multimodal IT
Thu, 14th Jul 2016
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hyperscale
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public cloud
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iaas
AWS is the biggest public cloud provider globally and it has grown from providing simple IaaS to a complex array of offerings.
Why enhanced video will prove to be much more than a gimmick
Tue, 12th Jul 2016
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social media
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ovum
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opinion
An new area of innovation is set to rise and rise in importance, especially for video - this is the ability to enhance content.
Service providers not keeping up with digital transformation
Wed, 6th Jul 2016
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virtualisation
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supply chain
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healthtech
Lack of an end-to-end systems offer is one reason service providers have not got a bigger digital story to tell.
Service providers must tune in to digital business transformation
Mon, 4th Jul 2016
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digital transformation
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partner programmes
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supply chain
Systems integrators, IT and software vendors, and telecoms operators all need to think of themselves as digital service providers.
Microsoft finally gives a delivery date for Windows 10 enterprise security features
Mon, 4th Jul 2016
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microsoft
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windows
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ovum
Windows 10 already includes built-in protection, but the new features have been designed to thwart the escalating number of cyber-attacks.
The great race to power machine learning
Wed, 29th Jun 2016
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semiconductors
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ovum
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intel
Since the birth of the modern era of computing there has been an arms race between CPU microprocessor manufacturers.
Brexit doesn't change the fundamental need for businesses to become customer-adaptive
Mon, 27th Jun 2016
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digital transformation
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ovum
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opinion
Brexit turmoil underscores urgency for firms to ensure customer-centric adaptation, ensuring a steady path to growth amidst change.
Platform-based services are fast becoming prime differentiators in the media transformation era
Mon, 27th Jun 2016
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partner programmes
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ovum
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managed services
The emergence of new pure-play OTT services is gradually pushing digital service providers to embark on the media transformation journey.
Salesforce's new and unified App Cloud Mobile solution is open to all users
Fri, 24th Jun 2016
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data analytics
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martech
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cdp
Salesforce App Cloud Mobile is the new one-stop mobile solution from Salesforce that offers developers a choice of approaches.
Apple, Google, and Facebook stake claims for bigger piece of communications services pie
Thu, 23rd Jun 2016
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software development
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google
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apple
Apple, Google and Facebook are all vying to strengthen their communications capabilities through messaging apps and integration.
Apple makes its latest move with the smart home
Mon, 20th Jun 2016
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ios
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apple
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siri
Apple unveils 'Home' app at WWDC, sidestepping Echo rivalry but strengthening its smart home strategy by centralising control.
Microsoft's LinkedIn purchase speaks volumes about communications
Wed, 15th Jun 2016
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microsoft
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ovum
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linkedin
Microsoft's offer to acquire LinkedIn for $26bn highlights the continued importance & challenges of communication platforms in the digital age.
US TV broadcasters now want to help you binge watch your favourite shows
Mon, 13th Jun 2016
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digital entertainment
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ovum
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tv on demand
At gatherings last month, US broadcasters were demanding the ability to make all episodes of any new TV series they pick up available on demand.
Why the smart home industry is not ready for the mass market
Fri, 27th May 2016
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iot security
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smart home
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ovum
Concerns over security, device malfunctions, and complexity are hindering smart home market readiness, delaying widespread consumer adoption.
Expert opinion: HPE Enterprise Services merge with CSC
Thu, 26th May 2016
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healthtech
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ovum
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hpe
CSC and HPE (Hewlett-Packard Enterprise) surprised the market by announcing that HPE would spin off and merge its Enterprise Services unit with CSC.
Google's Daydream VR initiative will drive mobile VR headset dominance
Tue, 24th May 2016
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ar, vr & metaverse
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ovum
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opinion
While initially disappointing, the announcement of Daydream VR sets the stage for mobile VR to shine in the numerous ways.
Salesforce Community Cloud gathers market momentum
Tue, 24th May 2016
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uc
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data analytics
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martech
Salesforce's London World Tour attracts 15,000 attendees, biggest gathering of customers and partners outside of Dreamforce.
Is a multiyear approach to IT strategy obsolete?
Mon, 23rd May 2016
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risk & compliance
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ovum
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opinion
Is a traditional multiyear approach to IT strategy is still relevant when the approach to new initiatives tends to break them into shorter projects?.