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Paessler AG: The key to success in the New Zealand market
Paessler AG, the network monitoring company, puts its success in New Zealand down to two primary components: good partners and roadshows.
Connector Systems targets vertical markets, shakes up traditional approach
While the status quo vendor driven business model continued to remain their core business, there was emerging a complementary solution driven model.
Book Review: Marketing with Social Media: 10 Easy Steps to Success for Business
Marketing with Social Media offers a hands-on guide for promoting business by using social media.
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
Online volunteers putting Not for Profit sector at risk
The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...
Mobile marketing spend to smash US$55bn by 2015
Brands placing smartphones and tablets at heart of engagement strategies.
LiveLink lands Angel funding
$350,000 investment allows makers of digital marketing platform to target high-growth international markets.
Make social media work for your start up
So you're sure if social media is helping your business - or your sanity. Here are five tips to beat the social media start up blues
Mobile Marketing Strategy for 2012
TXT Engine's Steffan Kelly shares predictions for the year ahead.
Closing the deal in New Zealand
Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.
Manas Kumar: optimising leadership
Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.
Online advertising spend up 388%
UFB to drive market even higher, but can businesses capitalise?
NZ online ad growth beats predictions
Display overtakes the Classifieds in the latest online advertising expenditure figures.
Compuware hosts cloud performance event
Cloud computing, virtualisation and web 2.0 under the microscope.