Marketing stories - Page 6
Has your business got a social presence?
Publishing social content across multiple platforms can be an arduous process for businesses.
Three ways emoji are changing social marketing
Marketers are still wrestling with the value of a social media “like” and whether it’s worth more or less than a “share”. Now there is emoji.
Records tumble at Techday: Our biggest week ever
February was a monumental month for Techday, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.
How exactly do you bridge the digital skills gap?
"Given the rapid pace at which technology shifts and develops, businesses should consider hiring people driven by their curiosity."
Ticket to success? Getting to know your customers
"Once this process is complete you can make fact-based predictions and decisions about where to allocate resources. Then, the sky is the limit."
Noel Leeming launches machine-learning sales tool
With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.
Predictive analytics: Underrated and underutilised
“Predictive analytics uses modelling, machine learning, and data mining of historical data to make predictions about the future."
Mobile advertising analytics company opens Sydney office
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Controlling operational efficiency
Aussie marketing leaders need to utilise marketing resource management tools to facilitate better business decisions & transform marketing delivery.
Our publisher's view on why eDMs are evil
eDMs don’t work. They invade people’s inboxes. They can get labelled as spam. They’re more expensive and less effective than editorial integration.
Adobe unveils its latest innovation: Shoppable video
Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.
Paessler AG: The key to success in the New Zealand market
Paessler AG, the network monitoring company, puts its success in New Zealand down to two primary components: good partners and roadshows.
Connector Systems targets vertical markets, shakes up traditional approach
While the status quo vendor driven business model continued to remain their core business, there was emerging a complementary solution driven model.
Book Review: Marketing with Social Media: 10 Easy Steps to Success for Business
Marketing with Social Media offers a hands-on guide for promoting business by using social media.
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
Online volunteers putting Not for Profit sector at risk
The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...
Mobile marketing spend to smash US$55bn by 2015
Brands placing smartphones and tablets at heart of engagement strategies.
LiveLink lands Angel funding
$350,000 investment allows makers of digital marketing platform to target high-growth international markets.
Make social media work for your start up
So you're sure if social media is helping your business - or your sanity. Here are five tips to beat the social media start up blues
Mobile Marketing Strategy for 2012
TXT Engine's Steffan Kelly shares predictions for the year ahead.
Closing the deal in New Zealand
Is your sales team being too nice or not using the right technology to engage with your clients? Sean McDonald has some suggestions that may help.
Manas Kumar: optimising leadership
Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.
Google attacked by panel, competitors
"They prefer to send consumers to the most profitable sites on the web: their own.”
Online advertising picking up pace
Advertisers are spending more on online channels in New Zealand than ever before.