Marketing stories - Page 3
NZ companies ill-prepared for new digital marketing era
Kim Voon claims New Zealand companies need to get off their bums and get on with adopting new marketing tech or face being left behind by their global peers.
Human value must be put back in marketing - report
“Digital is now so widely adopted that its novelty has worn off. In their attempt to declutter, people are being more selective about which products and services they incorporate into their daily lives."
Wine firm uses AR to tell its story right on the bottle
A Central Otago wine company is using augmented reality (AR) and a ‘digital first’ strategy to change the way it builds its brand and engages with customers.
Report - Nine tips for tech companies to maximise growth
“Marketing and sales are critical to the successful growth of any business, but especially for those in the tech industry.”
Global Synnex AU and Marketo distribution partnership forged
Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.
Gartner’s 7 steps for agile marketing
“To shift to agile methods, the modern CMO must have the ability to awaken, harness and develop trust and commitment from their organisation.”
Study finds social media for businesses is more than just marketing
Social media is not an afterthought for businesses that know how to use it – in fact, it can bring benefits including community engagement, client support, and market insights.
Artificial intelligence: Marketing's new best friend?
AI could bring enormous value to marketing as an enabler that helps people, not one that takes away their jobs.
Former Google exec joins HubSpot as APAC managing director
“There is a huge opportunity for us to help SMBs adopt the right marketing, sales, and customer services strategies," says Nizami.
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Unlocking legacy assets with an internal digital platform
Organisations must shift their thinking from integrating multiple systems across the business, to building a platform.
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Data is the power behind effective marketing - Research
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
Cloud marketing company Seismic acquires key competitor
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Kiwi tech marketers strengthen position by banding together
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
OneAffiniti launches new partner services, unveils brand refresh
The new services include a digital lead hub and a Linkedin social plugin.
Breaking down silos: Why marketers must reimagine their approach to data
cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.
APC by Schneider Electric looking to fill channel role after new promotions
The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.
Ivanti gives its partner program a significant refresh
Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).
Telstra facing potential legal action over DCB services withdrawal
Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.
NZ partners missing customer opportunities because of outdated marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
HPE’s cloud ecosystem marketplace now the world's largest
The enterprise vendor has taken an unusual role in brokering in the new hybrid cloud enterprise world.