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How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Data is the power behind effective marketing - Research
A Research Now SSI and Econsultancy study reveals that company and third-party data quality is key to improving marketing effectiveness.
Cloud marketing company Seismic acquires key competitor
Total headcount for Seismic will increase to more than 450 across eight offices in the United States, Europe, and Australia.
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Kiwi tech marketers strengthen position by banding together
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
OneAffiniti launches new partner services, unveils brand refresh
The new services include a digital lead hub and a Linkedin social plugin.
Breaking down silos: Why marketers must reimagine their approach to data
cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia’s GDP by 2021.
APC by Schneider Electric looking to fill channel role after new promotions
The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.
Ivanti gives its partner program a significant refresh
Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).
Telstra facing potential legal action over DCB services withdrawal
Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.
NZ partners missing customer opportunities because of outdated marketing
Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.
HPE’s cloud ecosystem marketplace now the world's largest
The enterprise vendor has taken an unusual role in brokering in the new hybrid cloud enterprise world.
Gallery: Macquarie Telecom takes partners sky high
Patrons of Macquarie Telecom were treated to amazing views of Sydney Harbour, wining and dining 50 feet above ground at the rocks.
Research: how to respond to changing customer expectations
Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.
New collaboration focuses on getting more women in tech
There’s a new collaboration in Australia and it’s all about helping women catapult their digital skills and futureproof their careers.
Adobe Advertising Cloud deploys initiative to deliver fee transparency
Adobe says the partnerships will address an industry-wide issue of cost transparency for marketers.
Oracle Data Cloud launches Australian audience data solution
This announcement marks the first availability of Australia-specific audiences from the Oracle Data Cloud.
FireEye's new marketing chief says the company has a 'compelling' story to tell
Cybersecurity intelligence firm FireEye has named Vasu Jakkal as the company’s new chief marketing officer.
Marketing campaigns get smart: New solution combines AI & consulting services
As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.
ESET to take on Industroyer malware & 'post-truth plague' at Black Hat
ESET is set to reveal the underside of the notorious Industroyer malware and the “post-truth plague” of cybersecurity at Black Hat this month.
Salesforce announces AI-powered B2B marketing solution
Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.
Simon Shaw joins Aamplify as CMD
Shaw hails from a B2B marketing background with over 18 years’ experience on both client and agency side.
Cadence is key to being heard - Fairfax Media CMO
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."