Marketing strategy Stories - Page 11

Global Stories

Marketing strategy stories

MarTech spending risks USD $215 billion loss without clearer ROI

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

By Kaleah Salmon • 4 min read • Mon, 27th Oct 2025

Customer Experience

Aldi wins top supermarket & brand honours at Real Media Awards

Aldi was crowned Supermarket Retailer and Brand of the Year at the 2025 Real Media Awards for its creative, multi-channel Christmas campaign.

By Melvin Hipolito • 4 min read • Thu, 16th Oct 2025

Marketing Technologies

Epiminds raises USD $6.6m to launch multi-agent AI for agencies

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

By Jed Nykolle Harme • 5 min read • Wed, 15th Oct 2025

Digital Transformation

Steve Arentzoff named Chief Marketing Officer at Globality

Steve Arentzoff has joined Globality as Chief Marketing Officer to lead marketing and boost its AI-driven autonomous sourcing technology in enterprise procurement.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025

Customer Experience

Pax8 appoints Tom Gavin to lead global marketing strategy & AI push

Pax8 has appointed Tom Gavin as Chief Marketing and Communications Officer to lead global marketing and advance its AI and managed intelligence initiatives.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025

Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025

Data Analytics

GenAI drives marketing ROI as 85% of teams expand adoption

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

By Shannon Williams • 3 min read • Wed, 1st Oct 2025

Partner Programmes

GenAI models market to soar past USD $14 billion by 2025

The global generative AI models market is set to surge by 149.8% in 2025, surpassing USD $14 billion as adoption becomes standard across tech sectors.

By Melvin Hipolito • 3 min read • Tue, 30th Sep 2025

Customer Experience

TrueDialog elevates Amanda McGuckin Hager to dual executive role

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025

Stories from Other Regions

Marketing strategy stories

Customer Experience

Turning peak season buyers into lifetime customers

Australian retailers gear up for a $166 billion peak season, focusing on savvy inventory and loyalty strategies to turn seasonal buyers into lifetime customers.

By Nicole Buisson • 4 min read • Tue, 28th Oct 2025

Customer Experience

Auxia unveils AI-native marketing platform with unified workspace

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025

Data Analytics

Majority of CMOs struggle to turn data into actionable insight

A Merkle report reveals 79% of CMOs struggle to turn vast company data into actionable insights, hampered by silos and information overload.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025

Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025

Customer Relationship Management

Personalisation wins in the age of AI

Retailers worldwide are transforming loyalty programs with AI-driven personalisation, using real-time data to tailor customer experiences and boost engagement.

By Jonathan Reeve • 5 min read • Thu, 9th Oct 2025

Marketing Technologies

UK marketers secretly use AI as integration & compliance lag

A tenth of UK marketers secretly use AI tools amid challenges in integration, compliance, and measuring performance, reveals new Optimizely research.

By Jed Nykolle Harme • 3 min read • Thu, 9th Oct 2025

Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025

Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025