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Marketing strategy Stories - Page 9

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Marketing strategy stories

Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus
Unified Communications

Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

By Melvin Hipolito • 2 min read • Tue, 2nd Dec 2025
Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Marketing Technologies

Small businesses are unsubscribing from their MarTech stack - And I don't blame them

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

By Mellissah Smith • 4 min read • Sat, 22nd Nov 2025
Beyond the booking: How travel brands will win customers in 2026
Customer Experience

Beyond the booking: How travel brands will win customers in 2026

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

By Adam Furness • 4 min read • Fri, 21st Nov 2025
Robotic Marketer launches unified marketing & project platform
DevOps

Robotic Marketer launches unified marketing & project platform

Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Small firms turn to autonomous platforms for marketing gains
Marketing Technologies

Small firms turn to autonomous platforms for marketing gains

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Why community-led growth will help brands In APAC win this holiday season
Partner Programmes

Why community-led growth will help brands In APAC win this holiday season

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.

By Ajit Pawar • 4 min read • Fri, 21st Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025

Stories from Other Regions

Marketing strategy stories

Experts reveal key CX, personalisation and AI trends for 2026
Digital Transformation

Experts reveal key CX, personalisation and AI trends for 2026

Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.

By Staff Writer • 7 min read • Wed, 3rd Dec 2025
Get ahead of the rush: 5 tips from your marketing partner for holiday success
Customer Experience

Get ahead of the rush: 5 tips from your marketing partner for holiday success

Canadian businesses can boost holiday sales by combining digital with impactful print marketing like signage and personalised gifts to stand out locally.

By Erin Shea • 5 min read • Wed, 3rd Dec 2025
Analytic Partners tops Gartner ranking for marketing analytics
Customer Experience

Analytic Partners tops Gartner ranking for marketing analytics

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

By Catherine Knowles • 3 min read • Fri, 28th Nov 2025
Visibility in the age of AI: How to make your brand appear in AI search
Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025
European eCommerce marketers struggle with Black Friday personalisation
Customer Experience

European eCommerce marketers struggle with Black Friday personalisation

Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
P. Louise hits GBP £2 million in TikTok sales in just 14 hours
Marketing Technologies

P. Louise hits GBP £2 million in TikTok sales in just 14 hours

Manchester beauty brand P. Louise raked in GBP £2 million in sales on TikTok Shop within 14 hours, aided by eCommerce consultancy PushON.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Marketers struggle to personalise Black Friday offers despite need
Customer Experience

Marketers struggle to personalise Black Friday offers despite need

Nearly all marketers see personalisation as vital for Black Friday, yet 27% struggle to tailor offers, risking customer loyalty and sales opportunities.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
From searchable to AI-Visible: The next frontier of personal branding
Marketing Technologies

From searchable to AI-Visible: The next frontier of personal branding

AI assistants now shape personal brands by interpreting online presence, making consistent, quality content vital for founders to build trust and opportunities.

By Alexander Storozhuk • 5 min read • Fri, 21st Nov 2025
Ask Iris brings AI-powered conversational insights to Iris platform
DevOps

Ask Iris brings AI-powered conversational insights to Iris platform

Cro Metrics launches Ask Iris, an AI chat tool on Iris platform, enabling easy, secure access to experimental data via natural language queries.

By Melania Watson • 3 min read • Fri, 21st Nov 2025
Meta ad testing mistakes costing eCommerce brands profit, expert warns
Marketing Technologies

Meta ad testing mistakes costing eCommerce brands profit, expert warns

Ecommerce brands lose profit on Meta ads due to outdated testing, warns expert, urging smarter focus beyond ROAS to improve campaign efficiency and scale.

By Melania Watson • 3 min read • Fri, 21st Nov 2025