Kantar Stories - Page 2

Kiwi Stories

Kantar stories

Kiwis know security is important, but they're not doing much about it

Despite high awareness of online threats, a Kantar TNS survey finds many New Zealanders neglect basic security measures like using antivirus software.

By Sara Barker • 2 min read • Thu, 21st Mar 2019

Global Stories

Kantar stories

Software-as-a-Service

Carrie Parker named Chief Marketing Officer at Medallia

Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.

By Melvin Hipolito • 2 min read • Tue, 25th Mar 2025

Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024

Customer Experience

Bain, Kantar, and Qualtrics launch global standards for CX

Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.

By Sean Mitchell • 3 min read • Tue, 8th Oct 2024

Marketing Technologies

YouTube & Amazon top ad platforms while X sees decline

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

By Kaleah Salmon • 3 min read • Fri, 6th Sep 2024

Data Analytics

Gen Z drives demand for AI-powered smartphones, says Kantar data

Gen Z's appetite for AI-powered smartphones, particularly Samsung's Galaxy S24, is driving market demand according to Kantar's recent data analysis.

By Catherine Knowles • 3 min read • Thu, 9th May 2024

Digital Entertainment

Cint appoints Vanessa Adams as VP of Measurement

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

By Tom Raynel • 2 min read • Mon, 3rd Apr 2023

Stories from Other Regions

Kantar stories

Data Analytics

Nationwide wins Best Use of Customer Insight award

Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025

Digital Entertainment

YouTube at 20: Canadian creators reflect on culture & growth

YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.

By Melania Watson • 4 min read • Wed, 23rd Apr 2025

Marketing Technologies

Amazon's APS welcomes inclusion of Melbourne startup Vudoo

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

By Melania Watson • 3 min read • Tue, 15th Apr 2025

Marketing Technologies

Kantar reveals rise in UK ad-supported streaming tiers

Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.

By Catherine Knowles • 3 min read • Fri, 31st Jan 2025

Data Protection

Kantar & LiveRamp expand partnership for ad targeting

Kantar and LiveRamp have broadened their partnership, enabling advertisers to better target online campaigns using Kantar's consumer data across key markets.

By Kaleah Salmon • 2 min read • Fri, 29th Nov 2024