SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories

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Salesforce introduces integrated upgrade with Salesforce Foundations
2 days ago
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cx
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cdp
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user interface
Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.
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Fraud & scam complaints reach six-year high at FOS
4 days ago
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cx
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martech
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email security
Complaints about fraud and scams hit a six-year high, with more than half involving bank transfers, as cybercriminals target mobile devices, says FOS.
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Zendesk launches Relay to enhance customer communications
6 days ago
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cx
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martech
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cdp
Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.
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Global shopping app installs soar 61% YoY in H1 2024
Last month
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cx
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martech
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cdp
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
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Trojan Electronics backs Kids2 in Tesco Marketplace debut
Last month
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martech
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cx
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supply chain systems
Trojan Electronics teams up with Kids2 to launch their brands on Tesco’s revamped online marketplace, boosting e-commerce efficiency and expanding reach.
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Reboxed launches ReboxedOS to boost circular economy efforts
Last month
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martech
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cx
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cleantech
Reboxed unveils ReboxedOS, a platform aiding brands and retailers in embracing circular economy practices through advanced recommerce solutions and sustainability tools.
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Zendesk launches Relay to enhance outbound communication
Last month
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cx
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martech
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sms
Zendesk has launched Relay, a new app to boost outbound communication via WhatsApp and SMS, in partnership with Meta.
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HSBC & Singlife top customer experience in Singapore study
Last month
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martech
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cx
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investment
HSBC and Singlife lead in customer experience in banking, investments, and insurance, says Forrester's 2024 Singapore CX Index.
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Zendesk & Meta boost proactive customer communication with Relay
Last month
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cx
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martech
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zendesk
Zendesk has teamed up with Meta to launch Relay, an app in the Zendesk Marketplace that boosts customer engagement via WhatsApp with proactive messages.
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Navigating the path to sustainable success: Strategies for small businesses in 2024
Last month
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crm
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cx
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martech
Facing an uncertain future, Australian small businesses must embrace strategic financial planning and build strong customer relationships to thrive in 2024.
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Cashrewards acquires Little Birdie to boost shopping tech
Last month
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martech
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cx
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black friday
Cashrewards has acquired Little Birdie, aiming to bolster its cashback platform with advanced product search and price comparison tools in time for Black Friday.
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Study shows return policies vital for retail success in 2024
Last month
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cx
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martech
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nz
Manhattan Associates' study reveals flexible return policies are key for retail as 72% of consumers return items due to rising living costs, post-EOFY.
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Survey shows gaps in business' efforts to enhance CX
Last month
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crm
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cx
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martech
Survey reveals that while 94% of firms value customer experience, only 38% are effective in achieving it, highlighting gaps in collaboration and technology.
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Aussie households reduce non-essential spending amid inflation
Last month
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cx
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martech
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australian bureau of statistics
Amid soaring living costs, Australian households cut non-essential spending by 1.9%, reports the ABS. Retail sector jitters follow.
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Sendcloud appoints Christopher Dughieri as new CPTO for Europe
Tue, 23rd Jul 2024
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cx
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martech
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supply chain systems
Sendcloud appoints Christopher Dughieri as CPTO to bolster its European shipping platform, with a focus on enhancing delivery options for merchants and consumers.
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How payment service providers and merchants can enhance the eCommerce payment experience
Fri, 19th Jul 2024
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cx
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martech
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physical security
As eCommerce expands towards an estimated market value of USD $9.3 trillion by 2027, combining network tokenisation and Click to Pay can help merchants enhance security and convenience, reducing cart abandonment and boosting customer loyalty.
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Australian retail study shows gaps in unified commerce practices
Wed, 17th Jul 2024
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cx
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martech
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commerce systems
The 2024 Unified Commerce Benchmark by Manhattan Associates, Google Cloud, and Zebra Technologies reveals only 42% of Aussie retailers have adopted unified commerce, spotlighting leaders Bunnings, Cotton On, Harvey Norman, and JB Hi-Fi.
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Australian consumers demand greater transparency in delivery services
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Australian consumers demand unprecedented transparency in delivery tracking, with 77% expecting full order location visibility, a new SOTI report reveals.
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74% view banking app crucial for provider loyalty – survey
Thu, 11th Jul 2024
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fintechs
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cx
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martech
A new report reveals that 74% of digital banking customers in Australia and New Zealand consider their banking app crucial in choosing their bank.
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SAP Emarsys & Annex Cloud to transform customer loyalty
Thu, 11th Jul 2024
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martech
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cx
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loyalty programmes
SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.