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Customer engagement Stories - Page 30

Global Stories

Customer engagement stories

Salesforce unveils Agentforce 3 to accelerate enterprise AI adoption
Unified Communications

Salesforce unveils Agentforce 3 to accelerate enterprise AI adoption

Salesforce launches Agentforce 3 to help enterprises scale AI adoption with enhanced control, interoperability, and real-time hybrid workforce insights.

By Sean Mitchell • 4 min read • Thu, 26th Jun 2025
Agentic AI and Saas - The next chapter in CX
Software-as-a-Service

Agentic AI and Saas - The next chapter in CX

Agentic AI is set to revolutionise SaaS customer service by autonomously resolving 80% of common issues, transforming user experience by 2029.

By Taylor Giddens • 5 min read • Thu, 26th Jun 2025
Marketers face budget losses as outdated AI tools lag behind trends
Digital Transformation

Marketers face budget losses as outdated AI tools lag behind trends

Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.

By Catherine Knowles • 5 min read • Thu, 26th Jun 2025
Avoid these 3 common pitfalls when using AI to improve customer experience
Customer Relationship Management

Avoid these 3 common pitfalls when using AI to improve customer experience

Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

By Rob Tarkoff • 3 min read • Tue, 24th Jun 2025
Granicus launches Engagement Cloud to boost public sector trust
Digital Transformation

Granicus launches Engagement Cloud to boost public sector trust

Granicus launches Engagement Cloud in Australia and New Zealand to help public sector boost trust through personalised, data-driven communication and services.

By Melvin Hipolito • 3 min read • Tue, 24th Jun 2025
NiCE & AWS deepen AI partnership to power CX automation
Unified Communications

NiCE & AWS deepen AI partnership to power CX automation

NiCE expands its AI partnership with AWS to enhance CXone Mpower, bringing advanced AI-powered automation to customer experience workflows at enterprise scale.

By Melvin Hipolito • 4 min read • Thu, 19th Jun 2025
Organisations boost customer education but face scaling hurdles
EduTech

Organisations boost customer education but face scaling hurdles

New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.

By Kaleah Salmon • 4 min read • Wed, 18th Jun 2025
Adobe debuts AI tools for large-scale customer experience
Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025
Kip Compton appointed CEO as Fastly reaffirms 2025 guidance
Customer Experience

Kip Compton appointed CEO as Fastly reaffirms 2025 guidance

Kip Compton has been named CEO of Fastly, replacing Todd Nightingale, with the company reaffirming its 2025 financial guidance amid the leadership change.

By Melvin Hipolito • 3 min read • Tue, 17th Jun 2025
AI set to transform customer experience & loyalty in 2025
Digital Transformation

AI set to transform customer experience & loyalty in 2025

In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.

By Melania Watson • 3 min read • Tue, 17th Jun 2025
Experts reveal how AI Agents impact retail, shopping and customer loyalty
Customer Experience

Experts reveal how AI Agents impact retail, shopping and customer loyalty

AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.

By Jonathan Reeve • 4 min read • Mon, 16th Jun 2025

Stories from Other Regions

Customer engagement stories

Exclusive: Chris Donato on Zendesk's AI shift in CX strategy
Software-as-a-Service

Exclusive: Chris Donato on Zendesk's AI shift in CX strategy

Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.

By Melania Watson • 4 min read • Thu, 26th Jun 2025
HubSpot on navigating exponential change in the age of AI
DevOps

HubSpot on navigating exponential change in the age of AI

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.

By Melania Watson • 4 min read • Tue, 24th Jun 2025
Michelle Huff named Chief Marketing Officer at Alteryx
Data Analytics

Michelle Huff named Chief Marketing Officer at Alteryx

Alteryx has appointed Michelle Huff as Chief Marketing Officer to lead global marketing and boost its AI-driven data analytics platform's reach worldwide.

By Jed Nykolle Harme • 3 min read • Tue, 24th Jun 2025
RCS messaging surges in UK as iOS support & AI drive growth
Customer Experience

RCS messaging surges in UK as iOS support & AI drive growth

RCS messaging in the UK has surged 65% in 2024, boosted by Apple iOS support and AI, as brands enhance customer engagement with richer, interactive chat tools.

By Shannon Williams • 3 min read • Wed, 18th Jun 2025
Agentic AI market set to soar as firms drive automation growth
Customer Experience

Agentic AI market set to soar as firms drive automation growth

Agentic AI market set to grow from USD $7.28 billion in 2025 to over $41 billion by 2030, driving automation and transforming sectors from cybersecurity to customer service.

By Shannon Williams • 6 min read • Wed, 18th Jun 2025
Techcombank leads Vietnam with record brand equity & awards
Customer Experience

Techcombank leads Vietnam with record brand equity & awards

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

By Kaleah Salmon • 4 min read • Wed, 18th Jun 2025
Australian consumers wary as AI delivers business benefits
Digital Transformation

Australian consumers wary as AI delivers business benefits

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

By Melvin Hipolito • 4 min read • Tue, 17th Jun 2025