Cookies stories
RadiumOne dominates social-data advertising, boosting retailer returns from USD $8 to USD $14 per ad dollar, now acquiring widget firms to solidify hold.
We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Adobe has revealed Segment Match, a new segment-sharing service for its Experience Platform, designed to power the data-sharing ecosystem.
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.
Google Chrome delays its SameSite Cookie policy update due to COVID-19, to ensure stability for essential services websites like banking and healthcare.
Palo Alto Networks embarked on a research project using known malicious servers to discover whether cookies can help understand malware identity.
The security of personal data is top of everyone's mind when surfing the web, but how do you keep information coming through your school's website secure?.
