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Content Creation Stories - Page 5

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Content Creation stories

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Content Creation stories

ACAM launches search course as zero-click AI rises
Marketing Technologies

ACAM launches search course as zero-click AI rises

Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.

By Shannon Williams • 4 min read • Last month
Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Hyland appoints Lubor Ptacek as Product Marketing Chief
Document Management

Hyland appoints Lubor Ptacek as Product Marketing Chief

The hire comes as Hyland pushes a sharper AI message to customers and partners across global markets.

By Sofiah Nichole Salivio • 3 min read • Last month
G2A partners with epay on gaming gift cards marketplace
Gaming

G2A partners with epay on gaming gift cards marketplace

Gamers in dozens of markets will gain quicker access to prepaid codes as the marketplace adds hundreds of music, video and game gift cards.

By Karen Joy Bacudo • 4 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month
PayPal brings payment links to Canva's 265 million
Software-as-a-Service

PayPal brings payment links to Canva's 265 million

Creators and small businesses can now take payments inside Canva, reaching its 265 million users through PayPal-hosted checkout links and QR codes.

By Sean Mitchell • 3 min read • Last month
Optimizely training sparks surge in marketing AI agents
DevOps

Optimizely training sparks surge in marketing AI agents

Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.

By Sean Mitchell • 4 min read • Last month
Hands-on review: Apple AirPods Max 2 refined upgrade
Wearables

Hands-on review: Apple AirPods Max 2 refined upgrade

Noise cancelling and USB-C lossless audio make Apple's latest over-ear headphones a better fit for iPhone users, though weight remains.

By Sean Mitchell • 5 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Optimizely named Gartner leader for ninth year running
Marketing Technologies

Optimizely named Gartner leader for ninth year running

The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Content Creation stories

AI is reshaping search infrastructure - SEO is being rewritten
Marketing Technologies

AI is reshaping search infrastructure - SEO is being rewritten

AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.

By Chirag Solanki • 7 min read • Last month
Brand vs demand in B2B tech - Why you need both to grow
Digital Transformation

Brand vs demand in B2B tech - Why you need both to grow

Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.

By Patrick Keenan • 3 min read • Last month
What sustainable SEO success really involves
Data Analytics

What sustainable SEO success really involves

Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.

By Alex Whitaker • 4 min read • Last month
123RF launches Sphere AI platform for Malaysian marketers
Digital Transformation

123RF launches Sphere AI platform for Malaysian marketers

It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.

By Mark Tarre • 3 min read • Last month
Sprinklr adds AI copilots & controls in Spring '26 update
Unified Communications

Sprinklr adds AI copilots & controls in Spring '26 update

Enterprises using the platform will be able to test and monitor AI agents more closely as Sprinklr broadens automation across service, marketing and insights.

By Sean Mitchell • 4 min read • Last month
US SMBs use AI mainly for data analysis, schedules
Data Analytics

US SMBs use AI mainly for data analysis, schedules

Smaller firms are using artificial intelligence to cut admin time, with data analysis and scheduling topping the list of practical tasks.

By Sofiah Nichole Salivio • 3 min read • Last month