Content Creation Stories - Page 3

Global Stories

Content Creation stories

HONOR 600 series launches in Singapore first worldwide

Singapore buyers get first access worldwide to HONOR’s 600 series, which starts at SGD $799 and adds AI video tools and big batteries.

By Sofiah Nichole Salivio • 3 min read • Last month

Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Last month

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

RWS survey finds most leaders distrust AI cultural nuance

Rework is eating into localisation budgets as AI content speeds up output but leaves global brands struggling with cultural fit.

By Shannon Williams • 4 min read • Last month

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month

Content Creation

GoPro sets Australian & New Zealand MISSION 1 prices

Annual subscribers in Australia and New Zealand will get discounts of up to AUD $150 and NZD $190, as reservations open ahead of a 29 May launch.

By Sean Mitchell • 4 min read • Last month

DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month

Storage

Peer Software expands partner programme for hybrid file data

Partners will get bigger incentives and a file assessment tool as Peer Software tries to help customers manage fragmented hybrid storage more quickly.

By Catherine Knowles • 3 min read • Last month

Digital Transformation

OpenAI launches ChatGPT Images 2.0 with API access

The update aims to make image generation more useful for work, with better text rendering and layout accuracy for business users.

By Sean Mitchell • 3 min read • Last month

Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Content Creation stories

Customer Experience

Disabled people urge role in AI design to improve access

AI could leave disabled users behind unless they are involved from the start, according to a UK poll of 1,032 adults.

By Mark Tarre • 3 min read • Last month

Gaming

Emtek expands Google Cloud AI tools for media production

The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Duda study says AI-crawled sites win more local traffic

AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.

By Shannon Williams • 4 min read • Last month