Rubrik has launched Autonomous Business Recovery for Cloud Applications, a product designed to restore an organisation's minimum viable business after a cyber attack.
The offering uses what Rubrik calls a Preemptive Recovery Engine to map application dependencies, identify clean recovery points and prepare recovery plans before an incident occurs.
The launch comes as security vendors and customers face growing pressure to reduce recovery times, as artificial intelligence shortens the gap between the discovery of software vulnerabilities and their exploitation. Rubrik cited research from its Zero Labs unit showing that 88 per cent of leaders are concerned about meeting current recovery time objectives as agentic threats increase.
Autonomous Business Recovery, or ABR, focuses on cloud applications rather than the narrower task of restoring isolated files or infrastructure components. According to Rubrik, legacy backup tools often recover individual resources but fail to address the interdependencies across code, configurations, identities, network settings and data that keep modern applications running.
That distinction is central to Rubrik's pitch. In cloud environments, recovery can depend on restoring network layers, compute resources, identity and access management settings, and data in the correct order, rather than simply retrieving a clean copy of information from backup storage.
Rubrik said the system automatically discovers the full application stack and maintains a continuously updated dependency map of its resources. As environments change and new components are added, the inventory is intended to reflect those changes so recovery plans remain current.
The system also lets teams apply backup policies across infrastructure and data through a single interface. During recovery, it is designed to orchestrate restoration from a pre-validated clean point, starting with network layers and then moving to compute and data, without manual scripting.
The product targets a problem that has become more visible as companies move critical workloads into cloud environments. Recovery planning in these systems has grown more complex because applications are often spread across multiple services and rely on tightly linked configurations, access controls and supporting resources.
Recovery market
Rubrik positioned the launch within the emerging category of Cloud Application Infrastructure Recovery Solutions, or CAIRS. It pointed to Gartner research forecasting that by 2030, 35 per cent of organisations will use CAIRS tools to complement infrastructure-as-code disaster recovery orchestration, up from less than 5 per cent in 2026.
That projection suggests a broader shift in the backup and resilience market, from protecting discrete data sets to recovering whole operating environments. It also reflects a change in how technology buyers assess resilience, with greater emphasis on restoring essential services in a prioritised sequence.
Rubrik described the end goal as restoring a customer's minimum viable business, the smallest set of systems and functions needed to resume core operations after an attack. In practice, that means identifying which applications and dependencies matter most and ensuring they can be recovered from a trusted state.
Anneka Gupta, Chief Product Officer, framed the issue in operational rather than technical terms.
"Recovering data isn't recovering a business. If the application isn't running, the restore fails," said Anneka Gupta, Chief Product Officer, Rubrik.
She said modern cloud applications require a more ordered and validated recovery model because of the number of connected elements involved.
"A modern cloud application is a stack of code, configs, secrets, identities, and dependencies, and machine speed attacks have made the old all-or-nothing recovery untenable. Autonomous Business Recovery for Cloud Applications brings the minimum viable business back first, in the right order, from a pre-validated clean point. That's how a cyber incident stays a disruption instead of an extinction event," Gupta said.
Autonomous Business Recovery for Cloud Applications is available in private preview. The launch adds to growing market interest in cyber recovery tools that aim to do more than preserve backups by helping companies rebuild operational systems in a defined sequence after an attack.