Data Privacy Day: Veritas stresses the need for robust data management

As Australia gears up for Data Privacy Day this Sunday, January 28th, the significance of privacy and the urgent need for action in protecting personal customer information is brought to the forefront. This day serves as a poignant reminder for Australians and businesses to uphold transparency in data collection and to be vigilant against the evolving cyber threats.

Pete Murray, Managing Director ANZ at Veritas Technologies, underscores the essence of this day, saying, "Ironically, Data Privacy Day is a reminder that data privacy isn't something a business can achieve in a single day at all. Far from that, it's a continual process that requires vigilance, 24/7/365." Murray stresses the heightened challenges posed by artificial intelligence (AI), especially in the context of data privacy.

With hackers becoming increasingly sophisticated and AI capabilities enhancing the complexity of the cyber threat landscape, the call for robust data management and protection is more critical than ever. Murray points out the double-edged sword of AI: "Top of mind this year is the impact AI is having on data privacy. AI-powered data management can help improve data privacy and associated regulatory compliance, yet bad actors are using generative AI (GenAI) to create more sophisticated attacks."

The conversation around data privacy is further complicated by the evolving landscape of compliance regulations. Murray highlights recent developments: "Data privacy compliance continues to become more complex. New laws putting guardrails on using personal data in the large language models (LLMs) behind GenAI tools are gaining steam." He references the Australian Government's recent move to strengthen regulatory frameworks around AI, signalling a global trend towards more stringent data privacy regulations.

The integration of GenAI in business processes, due to its efficiency in enhancing employee productivity, also comes with inherent risks. Murray advises, "Whether to implement GenAI isn't really a question. But that must be balanced with the risks GenAI could pose when proprietary or other potentially sensitive information is fed into these systems." He emphasizes the need for IT leaders to provide necessary guardrails to employees to limit accidental data exposures.

Furthermore, Murray draws attention to the alarming use of AI by cybercriminals: "Cybercriminals are already using AI to improve their ransomware capabilities and launch more sophisticated attacks that threaten data privacy." This emerging threat landscape requires IT leaders to not just rely on regulatory organisations but also to actively employ AI-powered solutions to combat these AI-powered attacks.

As Data Privacy Day approaches, it stands as a critical reminder of the ongoing and vigilant efforts required to protect data privacy. The complexities introduced by AI in the cyber threat landscape call for a proactive and comprehensive approach from businesses and IT leaders in Australia. As Murray concludes, the task at hand is to ensure the protection, respect, and upholding of the integrity of personal customer information in this rapidly evolving digital age.