SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers

YouTube stories - Page 4

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Gen Z dining habits: prioritising trust, deals, & takeaways

Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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YouTube, the backdrop of a scammer's play

Thu, 20th Jun 2024
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
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Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex

Tue, 4th Jun 2024
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
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Channel Factory expands team across Australia & New Zealand

Thu, 16th May 2024
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martech
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youtube
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jcdecaux
Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.
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Vevo & PubMatic team up for global CTV inventory access

Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
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Philips MediaSuite hospitality TV sales surpass 500k units

Fri, 16th Feb 2024
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digital signage
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digital entertainment
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clean technologies
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
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Empowering women in tech: Breaking barriers and advancing careers

Fri, 16th Feb 2024
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ar, vr & metaverse
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youtube
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linkedin
Diversity and inclusion in the tech industry have finally become more influential, with women applying fresh perspectives to this constantly evolving domain.
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Google joins C2PA, bolstering fight against digital misinformation

Fri, 9th Feb 2024
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martech
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ai
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microsoft
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
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Beatgrid reveals key insights from USD $18m ad-effectiveness studies

Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
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Instagram influencer marketing expected to hit USD $22 billion by 2025

Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
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Content creators earn $700m across social media platforms in 2023

Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Youtube

Electrify partners with Papercup to dub popular YouTube channel using AI

Tue, 12th Dec 2023
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ai
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youtube
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ml
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
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Ad fraud set to surge due to automation advancements

Tue, 21st Nov 2023
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open source
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youtube
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
Ad

Stanley Street joins forces with Channel Factory to improve YouTube advertising

Mon, 6th Nov 2023
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martech
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youtube
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public sector
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
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Netsafe & 2Degrees partner to promote smartphone safety to Kiwis

Mon, 23rd Oct 2023
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digital entertainment
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youtube
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spotify
A UK grime artist, 2Degrees, and Netsafe have created a programme to teach Kiwi children about smartphone safety.
Youtube

YouTube unveils AI-powered 'Spotlight Moments' adTech

Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Instore

Zitcha partners with tyresales to optimise retail media networks

Mon, 16th Oct 2023
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data analytics
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martech
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personalisation
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
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Rapid increase in YouTube stream-jacking attacks – report

Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
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Discovery partners with Google NZ to showcase Newshub content

Wed, 4th Oct 2023
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public cloud
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martech
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partner programmes
Warner Bros Discovery ANZ and Google have partnered to feature Newshub content on Google News Showcase, broadening its reach significantly.