YouTube stories - Page 4
Gen Z dining habits: prioritising trust, deals, & takeaways
Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
Study reveals minimal ad view time boosts brand awareness
Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
YouTube, the backdrop of a scammer's play
Thu, 20th Jun 2024
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
Acer reveals DA1 & Nitro GA1 monitor series ahead of Computex
Tue, 4th Jun 2024
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gaming
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digital signage
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iot
Acer has revealed its new DA1 and Nitro GA1 smart monitors, featuring 4K and WQHD resolutions, HDR10, and Google TV integration.
Channel Factory expands team across Australia & New Zealand
Thu, 16th May 2024
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martech
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youtube
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jcdecaux
Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.
Vevo & PubMatic team up for global CTV inventory access
Fri, 23rd Feb 2024
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martech
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youtube
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transparency
Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.
Philips MediaSuite hospitality TV sales surpass 500k units
Fri, 16th Feb 2024
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digital signage
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digital entertainment
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clean technologies
PPDS has marked a significant milestone, with sales of its Philips MediaSuite hospitality TVs - favourites among global hotel chains for in-room entertainment.
Empowering women in tech: Breaking barriers and advancing careers
Fri, 16th Feb 2024
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ar, vr & metaverse
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youtube
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linkedin
Diversity and inclusion in the tech industry have finally become more influential, with women applying fresh perspectives to this constantly evolving domain.
Google joins C2PA, bolstering fight against digital misinformation
Fri, 9th Feb 2024
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martech
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ai
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microsoft
Google joins the Coalition for Content Provenance and Authenticity as a steering member, reinforcing efforts to boost transparency and tackle misinformation in digital content.
Beatgrid reveals key insights from USD $18m ad-effectiveness studies
Thu, 1st Feb 2024
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clean technologies
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google
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youtube
Beatgrid reveals unprecendented advertising measurement data from 500+ global campaigns, discerning trends in consumer viewing habits, and reshaping ad-effectiveness in the cross-media sphere.
Instagram influencer marketing expected to hit USD $22 billion by 2025
Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
Content creators earn $700m across social media platforms in 2023
Sat, 16th Dec 2023
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youtube
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instagram
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social media
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Electrify partners with Papercup to dub popular YouTube channel using AI
Tue, 12th Dec 2023
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ai
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youtube
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ml
Electrify Video Partners is teaming up with AI dubbing firm Papercup to translate YouTube's science channel Veritasium into Portuguese.
Ad fraud set to surge due to automation advancements
Tue, 21st Nov 2023
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open source
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youtube
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transparency
Insikt Group warns ad fraud losses could surge to $100bn due to a rise in automated solutions like bot software.
Stanley Street joins forces with Channel Factory to improve YouTube advertising
Mon, 6th Nov 2023
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martech
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youtube
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public sector
Stanley Street, New Zealand's largest agency, has joined forces with Channel Factory to enhance YouTube advertising strategies and reduce media wastage.
Netsafe & 2Degrees partner to promote smartphone safety to Kiwis
Mon, 23rd Oct 2023
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digital entertainment
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youtube
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spotify
A UK grime artist, 2Degrees, and Netsafe have created a programme to teach Kiwi children about smartphone safety.
YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.
Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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data analytics
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martech
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personalisation
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.
Rapid increase in YouTube stream-jacking attacks – report
Wed, 11th Oct 2023
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email security
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cybersecurity
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youtube
The attacks involve re-directing followers popular channels to one run by cybercriminals or a cybercriminal taking full control of the real channel.
Discovery partners with Google NZ to showcase Newshub content
Wed, 4th Oct 2023
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public cloud
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martech
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partner programmes
Warner Bros Discovery ANZ and Google have partnered to feature Newshub content on Google News Showcase, broadening its reach significantly.