WPP Stories - Page 2

Kiwi Stories

WPP stories

AI deepfake scams surge as New Zealand losses mount

AI-fuelled deepfake scams are surging in New Zealand, with losses topping NZD $5 million a quarter as fraudsters weaponise new tech.

By Sean Mitchell • 6 min read • Tue, 16th Dec 2025

Global Stories

WPP stories

Data Analytics

Manifest raises AUD $2 million to track agency work

Agency leaders are being pushed to rethink billable-hour pricing as AI shortens production cycles and obscures how work is measured.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026

Data Protection

WPP integrates Google Earth AI into marketing platform

Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026

Digital Transformation

Code and Theory appoints JJ Schmuckler as President

The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.

By Sofiah Nichole Salivio • 3 min read • Thu, 23rd Apr 2026

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026

Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026

Generative AI

Microsoft launches three new MAI AI models for Foundry

Developers gain faster tools for speech, voice and image apps as Microsoft adds three in-house MAI models to Foundry and Copilot.

By Sean Mitchell • 3 min read • Tue, 7th Apr 2026

JCDecaux

Garnier wins JCDecaux award for weather-led campaign

Weather-triggered ads helped Garnier lift sales 10% and win JCDecaux's 2025 Programmatic Campaign of the Year Award in Australia.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Mar 2026

Data Analytics

Gain Theory has been named Leader in Forrester Wave report

Gain Theory named a Leader in Forrester's latest Marketing Measurement and Optimization Services Wave, topping the Strategy category.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026

Smart Cities

Digital billboards to power USD $54.6bn OOH boom

Digital billboards are set to drive OOH ad spend to USD $54.6bn by 2025, as programmatic trading and data tools fuel rapid DOOH growth.

By Kaleah Salmon • 4 min read • Thu, 29th Jan 2026

Data Protection

Anthropic to build Claude-powered AI assistant for GOV.UK

Anthropic will build a Claude-powered AI assistant for GOV.UK, piloting personalised support for job seekers and people returning to work.

By Mark Tarre • 4 min read • Thu, 29th Jan 2026

Google

Pulse Advertising appoints Maximillian Adagio as Senior Director Growth

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

By Melvin Hipolito • 3 min read • Tue, 18th Nov 2025

Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025

Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025

Digital Transformation

UK leaders report confusion as digital transformation grows

A VML study reveals UK business leaders face growing confusion and reduced confidence as digital transformation complexity stalls progress and staff morale.

By Shannon Williams • 3 min read • Fri, 15th Aug 2025

Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025