Social Media stories
Linktree selects Snowflake platform to support intelligence and analytics
Snowflake has announced it’s been chosen by Linktree to support the company’s business intelligence and analytics activities.
Plan for Christchurch Call to target social media algorithms welcomed
A tech specialist says targeting social media algorithms is an important step to reduce extremist online content.
Facebook ad engagement equal to social networking, study finds
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
Users pay with personal data - Kaspersky on WhatsApp move to share data with Facebook
"Nothing is truly free, and, unfortunately, the current business model for free services means that, essentially, we pay with our data."
Hootsuite announces acquisition of SaaS provider Sparkcentral
"Brands and organisations must grow their digital capabilities to connect with their customers on the social and messaging platforms their customers use, not the other way around."
Trump social media ban too little, too late
"Big Tech has made mega profits by turning a blind eye to the true extent of misinformation on their platforms."
Times Square brings New Year's Eve to homes around the globe
Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
Seismic acquires Grapevine6 social sales platform
The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
3.96 billion people now use social media
“Social media has been an integral part of the way we communicate with one another for a long time, but this evolution shows just how much it impacts multiple aspects of our lives right now, and in the future."
How to stay ‘screen fit’ when working at home
How do we avoid digital fatigue and stay connected? It starts with establishing a routine.
Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Hootsuite has announced free access to its professional plan for all non-for-profit organisations and small businesses in a bid to support them through the COVID-19 outbreak and its impacts.
How to keep your customers engaged when introducing an integrated app strategy
While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.
Feeling lonely online? Share a pic of your pet, says psychologist
To address some of the more negative aspects of online life, pet food brand Pedigree and a bunch of New Zealanders have created a new app that asks people to post pictures of their pets.
TikTok surpasses 40 million daily active users
The milestone represents the rapid spread in global popularity the app has seen in the last few months, and the statistics spell an all-time record for DAUs for the app.
Hays: Jobseekers must 'self-disrupt' their career in 2020
taking calculated risks, not raising salary too early and highlighting transferrable skills for a sideways move are all ways people can land a job in the next year.
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Social commerce growing in South East Asia markets
"With 90% of internet users in South East Asia connecting to the internet using their smartphone, the opportunity to engage with shoppers is vast."
#AltTextForAll: Improving the visual experience for blind & low vision people
More than 6.6 billion images are uploaded to the internet every day, but for those who are blind or have low vision, it can be a massively limited experience.
Social media a growing business risk across Asia Pacific
Organisations now face an even wider risk landscape, as they seek to tackle emerging digital threats and deal with complex reputational and regulatory issues.