Rebrand stories
New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Xero has rebranded with a new tagline, 'Beautiful business,' to highlight its evolution from accounting software to a comprehensive business platform.
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
It's simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.
