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Rebrand news stories

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Privileged Access Management / PAM
PAM security specialist ThycoticCentrify rebrands to Delinea
:We are providing privileged access without the excess," says Delinea CEO Art Gilliland.
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Cybersecurity
Norton new branding shines a light on cybersecurity
The refreshed brand identity will represent the "bright side to the very dark problem that is cybercrime".
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Telegistics
Telegistics changes name to Entelar in major branding overhaul
The NZ-owned and operated ICT distribution and services company will now be known as Entelar.
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Cybersecurity
Kaspersky unveils rebranded offices in Asia Pacific
"It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company."
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Dimension Data
Dimension Data NZ becomes NTT in grand rebranding
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
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Cybersecurity
Kaspersky rebrands, unveils new logo
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio
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Internet of Things
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
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Cloud platforms
Xero rebrand reflects evolution from accounting software to business platform
Xero tested different tagline options with customers, partners and staff across its markets.
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Domain Names
Out with the old: Melbourne IT officially relaunches as Arq Group
The company also announced that the name change received overwhelming support from shareholders.
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Managed Services
Ajilon is now Modis Australia after local rebranding effort
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
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Cloud
IBM rebrands Bluemix to IBM Cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
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Dropbox
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Users will begin to see Dropbox’s new look, from the website to products, over the next few weeks.
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Marketing
A digitised world
The medium as a message is a great way to lure customers to your brand.