Phil Thomson stories
Phil Thomson's stories delve into the dynamic world of technology and innovation, bringing readers insightful accounts of the challenges and breakthroughs in the tech industry. His writing highlights how strategic decisions and adaptations can significantly impact business success, particularly in fast-evolving sectors.
By exploring real-world examples such as Auror's journey in retail crime intelligence, readers gain a deeper understanding of the practical aspects of tech development and market positioning. Engaging with his work offers valuable lessons for anyone interested in the intersection of technology, business strategy, and problem-solving.
Auror opens global Auckland HQ to tackle retail crime
Last month
Auror opens a new global headquarters in central Auckland as it scales overseas and steps up efforts to combat organised retail crime.
Kiwi tech stories: How one change helped retail crime intelligence platform Auror to win the market
Mon, 5th Jul 2021
One of Auror’s biggest challenges was the decision to re-platform its software solution after only a couple of years into its business.