Perplexity stories

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.

Supplier product content is now retail’s largest hidden cost, with poor quality and duplication hurting AI-driven search and boosting operational expenses.

Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.

A hidden API in the Comet AI browser can let extensions execute commands and seize control of users’ devices, raising serious security concerns.

Optidan Core launches to tackle the retail product data crisis by providing structured, AI-ready content for better search visibility and customer trust.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

AWS’s $11bn Rainier data centre in Indiana powers Anthropic’s AI surge, hosting 500,000 custom chips to drive model training and global expansion.

Frasers Group partners exclusively with commercetools to pioneer AI-driven agentic commerce in Europe across Sports Direct, FLANNELS and FRASERS retail brands.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

1Password teams up with Perplexity to offer secure credential management for the AI-powered Comet browser, enhancing privacy and access control.

Samsung unveils AI Home vision with smart appliances and features aiming to make daily life more convenient, efficient, and secure across Europe and beyond.

Samsung launches Vision AI Companion on select 2025 Smart TVs, enhancing interaction with generative AI for personalised, smarter home entertainment.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

PayPal offers Australian customers early access to Perplexity’s AI-powered Comet browser, including a 12-month USD $200 trial of Perplexity Pro.

Alexander PR adopts AI-in-the-loop approach, placing AI within human-led workflows to boost accuracy and creativity while maintaining quality control.

Nearly half of Australians use AI assistants for online shopping, with 78% expecting such tools to become mainstream within a year, says PayPal research.

AI crawlers now account for 80% of bot traffic, with Meta leading, placing huge strain on web resources and raising concerns over data bias and security risks.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.