Perplexity stories

Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

Samsung is adding Perplexity as a system-level agent on upcoming Galaxy flagships, deepening its shift to a multi-assistant AI strategy.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Snapchat adds detailed screen-time and friend context tools to Family Centre, giving parents new teen safety insights without reading chats.

BioCatch warns AI shopping agents will turbocharge online fraud, urging banks and retailers to distinguish helpful bots from criminal misuse.

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

Cloudflare warns 2025 brings surging AI traffic, record DDoS attacks and escalating Internet 'bot wars' as civil groups face rising threats.

Analysis shows 85% of Australian online retailers' product pages underperform in search, with 49% product description duplication hindering AI-driven discovery.

A hidden API in the Comet AI browser can let extensions execute commands and seize control of users' devices, raising serious security concerns.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

1Password teams up with Perplexity to offer secure credential management for the AI-powered Comet browser, enhancing privacy and access control.

Samsung unveils AI Home vision with smart appliances and features aiming to make daily life more convenient, efficient, and secure across Europe and beyond.

Samsung launches Vision AI Companion on select 2025 Smart TVs, enhancing interaction with generative AI for personalised, smarter home entertainment.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Alexander PR adopts AI-in-the-loop approach, placing AI within human-led workflows to boost accuracy and creativity while maintaining quality control.

AI crawlers now account for 80% of bot traffic, with Meta leading, placing huge strain on web resources and raising concerns over data bias and security risks.