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Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.More

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.More

The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.More

Provides new technical training, accreditation, and marketing and strategy support for partners worldwide.More

"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."More

Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.More

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.More

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.More

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.More

“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."More

The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.More

Harnessing the power of analytics to humanise the customer journey in the age of digital transformation.More

Photogear has established a loyal and engaged customer base using Facebook as its main marketing platform.More

Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.More

Data is worthless unless it has meaning. Today’s marketer has access to more data than ever.More

Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.More

Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.More

"We're giving businesses the tools and training needed to learn how Facebook can help grow their business and connect with anyone in the world."More

Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.More

Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.More

"Certainly, strategy and strategic direction can and should relate to the overall vision, but they’re not interchangeable."More

Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.More

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.More

Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.More