77% of consumers will share data if their service is more personalised - Freshworks report
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.
Vistaprint partnership will migrate customers' websites to Wix
“This combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward,” says Vistaprint CEO.
Techday sponsored stories are a powerful medium - how can you use them?
Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.
Acoustic announces latest developments for high growth Aus market
Acoustic has expanded its offices in Sydney and Melbourne. In addition, the company has launched an Australian, cloud-based data centre and is actively looking for more partners in the region.
How the editorial team works at Techday: Our tips for you
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
The difference between Techday's news stories, contributions and sponsored stories
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
Zoho launches BI platform infused with AI and data analytics
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process."
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in A/NZ deliver better results.
Appier acquires AI-powered chatbot platform BotBonnie
"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers."
Seismic hires former Hootsuite lead Heather Cook as APAC VP
“I have always been passionate about helping companies transform their businesses with emerging technologies."
In brief: The top announcements from Adobe Summit 2021
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
Impact acquires Affluent, extends partnership management offering
Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.
ActiveCampaign adds CX integrations for Facebook, Microsoft, Twilio, and Zendesk
The new integrations are designed to assist organisations with customer data syncing and strategic decision-making.
OpenX and LiveRamp expand from the US into Australia
As part of the integration, marketers will be able to use LiveRamp Authenticated Identity Infrastructure to increase their addressable reach, the companies state.
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Isentia infuses AI into media monitoring capabilities
Boundary Detection is designed to isolate relevant news items that would otherwise be difficult to determine in some forms of media.
Malware vendors look to marketing to spread Android RAT
What happens when an Android malware vendor teams up with a marketer? It turns out the answer is quite a lot.
Seismic acquires Grapevine6 social sales platform
The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
ANZ marketers have data and analytics challenges to overcome
Marketers across the region are facing a rapidly evolving growth mandate.
Vertiv revamps partner programme, portal
The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.
HubSpot boosts SMS marketing capabilities with MessageMedia
HubSpot has added targeted SMS messaging capabilities within its customer relationship (CRM) application, thanks to a partnership with SMS technology provider MessageMedia.