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Wassist raises USD $1.1 million for WhatsApp commerce
Customer Experience

Wassist raises USD $1.1 million for WhatsApp commerce

The London startup aims to help smaller retailers turn WhatsApp chats into sales as it begins growth with fresh pre-seed funding.

By Sofiah Nichole Salivio • 5 min read • 3 days ago
Luma launches Ray3.2 with tighter AI video control
Gaming

Luma launches Ray3.2 with tighter AI video control

Studios and advertisers gain finer scene control as Luma opens its AI video model to APIs, keyframes and post-production formats.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
Kaseya launches MSP Success to boost provider growth
Partner Programmes

Kaseya launches MSP Success to boost provider growth

Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • 5 days ago
Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • Last week
Back-to-school shopping starts early as AI drives sales
Generative AI

Back-to-school shopping starts early as AI drives sales

Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Stories from Other Regions

Marketing stories

UK businesses face £83,000 risk from AI search shift
Generative AI

UK businesses face £83,000 risk from AI search shift

More than 80% of Google searches now end without a click, putting firms that depend on organic traffic at risk of losing revenue.

By Mark Tarre • 4 min read • 2 days ago
Gen Z Australians shift product searches to social
Digital Transformation

Gen Z Australians shift product searches to social

Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.

By Regine Laguilles • 4 min read • 2 days ago
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • 2 days ago
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • 2 days ago
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • 3 days ago
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • 4 days ago
6 Proven Use Cases of Email Verification Across Industries
Fintech

6 Proven Use Cases of Email Verification Across Industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • 5 days ago
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • 5 days ago
CreatorOS launches Nutcake AI assistant for brands
Data Analytics

CreatorOS launches Nutcake AI assistant for brands

Free access to a new AI tool could help brands cut the time spent on creator campaign planning, briefing and tracking.

By Regine Laguilles • 3 min read • Last week
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week