SecurityBrief New Zealand - Technology news for CISOs & cybersecurity decision-makers

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AI deepfake scams rise in health supplement fraud

Fri, 12th Jul 2024
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ai
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healthtech
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bitdefender
Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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OpenAI disrupts five covert influence operations in three months

Sun, 2nd Jun 2024
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ai
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ai models
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facebook
OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.
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Chatbot market set to surge to $4.9 billion by 2033 says FMI

Mon, 22nd Apr 2024
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uc
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cx
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martech
Chatbot market set to surge, projecting USD $4.9 billion growth by 2033, fuelled by customer engagement focus and widespread industrial adoption.
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IWD 2024: Pink blazers in corporate boardrooms

Thu, 7th Mar 2024
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customers
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facebook
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workplace
IWD 2024: As the push for gender equality in corporate leadership gains momentum, pink blazers symbolise women's empowerment in boardrooms.
Nirri shah

IWD 2024: Digital tools key to opening the door for women's economic empowerment

Thu, 7th Mar 2024
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fintech
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facebook
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iwd
Digital learning tools hold a potential catalyst for boosting the economic presence of women, as this IWD 2024 highlights, aiming to bridge the gap for unbanked women in Asia-Pacific.
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Over half of New Zealand's internet workforce want more remote work

Wed, 21st Feb 2024
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ai
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hybrid & remote work
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facebook
Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.
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Trade Me sees 20% campaign performance improvement using new tools

Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
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IAS extends AI-driven brand safety measures on Facebook & Instagram

Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Safer Internet Day: CTO underlines risk to young web users

Mon, 5th Feb 2024
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firewalls
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breach prevention
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cybersecurity
On Safer Internet Day, WatchGuard's CTO Corey Nachreiner calls for enhanced online safety awareness, emphasising the threat of AI privacy concerns.
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Risk Outlook 2024 warns of AI-driven misinformation threat

Mon, 8th Jan 2024
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risk & compliance
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facebook
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instagram
The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.
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Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Mon, 18th Dec 2023
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hyperscale
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public cloud
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it automation
Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.
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Zitcha & Broadsign collaborate for optimised global retail media strategy

Fri, 1st Dec 2023
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digital signage
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martech
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commerce systems
Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
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Meta & Zitcha offer unprecedented retail ad reach through new venture

Fri, 17th Nov 2023
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customers
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facebook
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instagram
Meta and Zitcha are partnering to offer retailers access to a vast audience on Instagram and Facebook, revolutionising ad outreach on these platforms.
Data

n3 Hub unveils CDP Orchestrator for personalised marketing automation

Wed, 1st Nov 2023
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data analytics
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martech
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cdp
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
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MarketMedia & oOh!media partner to transform retail advertising

Fri, 13th Oct 2023
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facebook
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noel leeming
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instagram
MarketMedia and oOh!media join forces to install 330+ digital screens in retail stores across New Zealand by 2024.
Fallback

Envato appoints Noelle Kim as Global CMO to Empower Creative Community

Tue, 10th Oct 2023
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ai
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google
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facebook
Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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Kiwi Facebook users concerned about marketplace scams

Wed, 4th Oct 2023
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email security
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cybersecurity
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facebook
More than half of Kiwi Facebook users are concerned about being scammed on social media marketplaces, according to Norton.
Mathew pretel(2)

Google's Mathew Pretel appointed as Cartelux Head of Product

Wed, 10th May 2023
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martech
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google
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apple
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
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New research highlights digital advertising insights

Thu, 19th Jan 2023
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martech
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facebook
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social media
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.