Customer engagement stories
RingCentral integrates OpenAI's GPT-5.2 to power live AI voice calls, launching new assistants to support customers and employees in real time.
MaxContact Australia has rebranded as Kaizn, shifting focus to independent CX and contact centre advisory across Australia and New Zealand.
Infobip tops Juniper RCS for Business 2026 leaderboard, hailed as leading Established Leader on reach, innovation and operator ties.
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
OpenAI has launched Frontier, an enterprise platform to deploy AI coworkers at scale by unifying data, tools and governance across firms.
AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.
Celonis touts digital twins and process data as the missing link to turn scattered enterprise AI experiments into measurable business gains.
Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.
TD's head of intellectual property explains why patents have become central to banking innovation, from mobile to responsible AI.
Telecoms Supermarket India unveils AI-driven marketplace to simplify how businesses and households compare and buy telecoms services.
European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.
EILEEN FISHER will roll out Aptos ONE POS across 50+ North American stores to unify sales, inventory visibility and omnichannel service.
Wallapop partners with Swiss AI group Albatross to power real-time, in-session product discovery and boost second-hand marketplace engagement.
Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.
UK startup Sendr launches AI-personalised videos for eCommerce, claiming a 33% uplift in abandoned-cart revenue and 10x more clicks.
UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.
Indosat unveils 27 AI-driven tools to digitise Indonesia's supply chains, targeting fleet tracking, cold chain control and smart facilities.
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.