Content Creation stories
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Cybercrime surge sees a 32% rise in counterfeit applications on app stores in 2023, posing a serious threat to user safety.
Industry leaders at the Henry Stewart Creative Production LA event highlight automation as essential in creative production.
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
While 75% of HR and business leaders recognise the importance of upskilling, 76% struggle to implement suitable programmes, a study shows.
Mastercard debuts its first gaming initiative, the 'Gamer Academy', in collaboration with G2 Esports and Riot Games.
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Storyblok and Bynder unite to enhance content management accuracy, aiming to aid marketing teams in upholding brand consistency.
iXsystems reveals cutting-edge TrueNAS F-Series with high performance all-NVMe systems– an anticipated advancement in storage solutions.
Australia's film and TV productions will benefit from advanced technical services as The Rebel Fleet deploys in Equinix, a digital infrastructure company.
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
Leica launches M11-P, the world's first camera with built-in Content Credentials, a major development for photojournalism and the fight against misinformation.
CloudSponge launches Better Sharing, a WordPress plugin aimed at transforming email sharing for website visitors.
Leonardo.Ai, an Australian AI platform, uses AWS to revolutionise content creation, generating 700m images annually. .
Adam Tehilwec joins recruitment software firm JobAdder as their new Head of Growth, Marketing amid tech sector booms.
AI could curb Australia's rising burnout rates and boost workforce productivity, according to new research from HubSpot.
For this year's Double 11 shopping festival, eCommerce giants are expected to focus on low pricing and use genAI to aid sales.
Australian businesses are leading the way in adopting AI technology, with major firms utilising generative AI tools, says HubSpot research.