Content Creation stories
MintHC has strengthened its team with eight new hires in strategy, creative, digital, and client services to meet rising client demand and drive growth.
Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
Alibaba launches Wan2.2, an open-source AI suite enhancing cinematic video creation with improved quality, efficiency, and user control for creators worldwide.
ChatSa launches AI Magic, enabling users to swiftly create and deploy cross-platform AI chatbots with a single text prompt, in under two minutes.
Bitdefender expands its Security for Creators to cover Facebook, Instagram and YouTube amid USD $1 trillion losses from rising online scams targeting digital creators.
Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
Sony launches ECM-778 shotgun microphone, CFexpress Type A cards, reader, and a new podcast, enhancing tools for professional and amateur content creators.
Trupeer secures USD $3 million to advance AI-driven video creation, helping businesses quickly produce personalised, multi-language product videos at scale.
Generative AI is ushering in a creative renaissance, making filmmaking and art accessible to all and sparking new forms of collaborative storytelling.
RØDE offers its new Wireless Micro Camera Receiver free to current and new users, enhancing seamless audio recording across smartphones and cameras.
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Amber Technology will showcase new pro AV and media solutions, including the Dynaudio M Series MkII and Black Box Emerald KVM, at Integrate Expo 2025.
Google unveils Flow, an AI tool designed for filmmakers to craft and edit cinematic clips using advanced AI models Veo, Imagen, and Gemini.
Zoom's AI Companion now integrates with 16 apps including ServiceNow and Jira, enhancing productivity by automating tasks within its platform and beyond.
Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.
User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.
Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.
Google launches new AI tools to boost ad targeting and creative output for brands and marketers across Southeast Asia's diverse digital landscape.