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Consumer Trust Stories - Page 11

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Consumer Trust stories

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Consumer Trust stories

AI boosts customer service happiness as global wellbeing falls
Unified Communications

AI boosts customer service happiness as global wellbeing falls

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
AI agent adoption rises among IT security leaders in ANZ
Malware

AI agent adoption rises among IT security leaders in ANZ

AI agent use among IT security leaders in Australia and New Zealand is set to nearly double from 36% to 68% within two years, driven by growing trust and data challenges.

By Sean Mitchell • 4 min read • Thu, 5th Jun 2025
AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
UK consumers sceptical of AI's emotional skills in service roles
Customer Experience

UK consumers sceptical of AI's emotional skills in service roles

UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
AI-focused marketing risks eroding trust, says new research
Customer Experience

AI-focused marketing risks eroding trust, says new research

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

By Shannon Williams • 3 min read • Wed, 7th May 2025
Visa launches AI-assisted shopping with security focus
Digital Transformation

Visa launches AI-assisted shopping with security focus

Visa has launched Intelligent Commerce, partnering with AI leaders to enable secure, AI-assisted shopping and payments tailored to user preferences.

By Jed Nykolle Harme • 4 min read • Thu, 1st May 2025
Half of consumers trust brands more when using passkeys
Gaming

Half of consumers trust brands more when using passkeys

Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.

By Shannon Williams • 3 min read • Wed, 30th Apr 2025

Stories from Other Regions

Consumer Trust stories

Fraud, friction, and the future: Prioritising trust in a high-stakes market
Data Protection

Fraud, friction, and the future: Prioritising trust in a high-stakes market

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

By Ljubiša Velikić • 5 min read • Thu, 10th Jul 2025
UK consumers show low trust in real-time payments security
Fintech

UK consumers show low trust in real-time payments security

UK consumers show low trust in real-time payments security, with only 35% viewing it as safer than credit cards amid rising scam losses of GBP £450 million.

By Jed Nykolle Harme • 3 min read • Mon, 30th Jun 2025
What CISOs wish PR teams knew
Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025
Australian consumers wary as AI delivers business benefits
Digital Transformation

Australian consumers wary as AI delivers business benefits

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

By Melvin Hipolito • 4 min read • Tue, 17th Jun 2025
AI for good: Balancing ethics and efficiency in the age of intelligent automation
Data Analytics

AI for good: Balancing ethics and efficiency in the age of intelligent automation

Businesses must balance ethics and efficiency as AI transforms industries, with a growing push for transparent, secure, and inclusive AI tools.

By William Zhang • 4 min read • Tue, 10th Jun 2025
YouTube drives trust, eCommerce growth in Southeast Asia
Digital Transformation

YouTube drives trust, eCommerce growth in Southeast Asia

YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce's share of regional eCommerce GMV to 20%.

By Jed Nykolle Harme • 5 min read • Fri, 6th Jun 2025
AI personalisation in FMCG must be invisible to earn trust
Customer Experience

AI personalisation in FMCG must be invisible to earn trust

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

By Jed Nykolle Harme • 3 min read • Wed, 4th Jun 2025
Younger UK consumers more comfortable with AI in messages
Customer Experience

Younger UK consumers more comfortable with AI in messages

Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.

By Shannon Williams • 3 min read • Thu, 22nd May 2025