Consumer Trust stories
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
Most consumers surveyed across six European markets would accept longer bank checks if that meant a lower chance of fraud, Fourthline found.
The market's rapid expansion is fuelling privacy and cost concerns as display-less models make up 96% of shipments and Meta holds 94%.
Brands risk losing sales when AI shopping tools cite the wrong details, as the new tie-up flags errors and boosts review visibility.
Trust could suffer for small firms as 78% of Britons say they would trust a brand less if it used AI-generated actors in adverts.
Only 7% fully trust organisations with identity data, even as Australians back AI agents for purchases worth an average AUD $200.
Shoppers are increasingly checking prices across channels, with 79% of US consumers saying they have delayed purchases in hopes of a lower price.
Rising prices are making more US shoppers read their post, with direct mail increasingly driving purchases and digital actions, Lob found.
The finding highlights a trust gap that could slow AI adoption in payments, with only 22% of UK consumers willing to use it there.
Customer support will become a bigger selling point as the brand adds more than 200 Indian service sites and launches a new assistance app.
AI shopping is already mainstream in Singapore, but only 29% of consumers are willing to let it complete a purchase for them.
Creator-led purchases are now driving Southeast Asia's eCommerce, with 71% of affiliate buyers choosing influencers and creators over other channels.
Shoppers walk away within minutes when card systems fail, with outages now threatening AUD $3.1 billion in annual retail and hospitality sales.
Aggressive online upselling is putting off UK health shoppers, with 79.3% of digitally active users aged 18 to 44 growing more sceptical.
Households on underused NBN plans could save AUD $14.4 million a year after the telco shifted nearly 100,000 customers to cheaper tiers.
Budget-conscious households are embracing AI for practical holiday tasks, with confidence rising fastest among the eight markets surveyed by Sinch.
Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.
UK shoppers can now pay with a glance as the fintech seeks to win more tills with 0% merchant fees and triple RevPoints.
Despite strong interest in AI shopping tools, most Singapore consumers want to approve each purchase themselves, a Global Payments survey found.
Financial pressure is pushing households to favour flexible due dates and hardship pauses, even as most still want a live agent for billing disputes.