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Is the CMO the newest member of the IT team?
"Business leaders outside of IT are making large and significant IT purchasing decisions – particularly the chief marketing officer (CMO)."
How the role of the CMO is changing...
The role of chief marketing technologist hasn’t even reached its tenth anniversary. Yet it’s already starting to change. Why?
Gartner asks... Is the CMO the CEO’s heir apparent?
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
Four types of CMOs... Which is in your business?
A lot is said these days about the CMO’s preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs are two functions divided by language
In fact, digital marketing and the rest of the company are separated into those who not only recognise words and phrases, but can correctly explain what they mean, and use them properly.