B2B stories - Page 2
Exclusive: What’s standing between you and success? Marketing
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
What does the customer experience mean for manufacturers?
Competitive pressures and desire for more meaningful customer relationships driving manufacturers to reconsider what customer experience means within a B2B context.
Building B2B relationships...
In an era of rapid commoditisation and increasing competition, companies are focusing on delivering a superior customer experience to differentiate themselves.