AR / Augmented Reality stories
Fidelity Apps to revolutionise Aussie holiday shopping with VR platform
Tech entrepreneur, Jackson Meyer, aims to transform festive shopping with cutting-edge VR platform, Fidelity Apps.
Social commerce strategies: changing the retail game plan
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
Darabase to launch groundbreaking AR advertising platform
Darabase targets a revolutionary stride in AR advertising with a platform to transform physical properties into AR adverts.
Geonode champions eco-friendly alternatives to traditional fireworks
Traditional fireworks contribute 60,000 tonnes of CO2 annually in the US. Geonode offers sustainable alternatives to mitigate this impact.
Mixed reality studio Dimension launches MAG virtual space
Virtual production studio, Dimension, has launched MAG, a virtual space for users to interact and customise their Metashima characters.
Billson's launches new AR marketing campaign with XRii
In collaboration with XRii, Australian beverage brand Billson's is transforming the shopping experience by harnessing the power of augmented reality.
Start Beyond partners Strivr to advance VR-based learning
Strivr has partnered with Australian VR studio Start Beyond to bring its platform to the APAC market and advance VR-based workplace learning.
XRii unveils sports marketing campaigns using AR and VR
The company reveals how sports clubs are creating innovative and impactful digital experiences with experiential marketing that drive results.
Metaverse revolution redefining the gaming industry: Fact.MR
The global metaverse gaming market is expected to garner US$1.3 trillion by the end of 2033, expanding at a CAGR of 38.2% from 2023 to 2033.
Global computer graphics market to be US$464.2 million by 2033: FMI
The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.
Embracing innovation for retail success in the digital era
Retailers are no longer constrained by their physical locations – going online will help them serve a global market.
AR/VR headset shipments down in Q1 2023, according to IDC
According to IDC, AR/VR headset shipments will slow in Q1 2023 as the market awaits wide availability of next-generation headsets.
Virtual tourism market to be US$26 billion by 2033: FMI
FMI says increasing accessibility of VR and AR devices for unique and personalized travel experiences will drive the virtual tourism market.
AI, IoT, low-code shaping future of app development
The world of app development is constantly evolving, and it's vital to keep up with the latest trends to stay ahead of the competition.
How global events are reimagining servicing in 2023
How can decision-makers respond to the current challenges and maintain their operational performance in the face of continuing volatility?.
TeamViewer integrates AR into SAP digital manufacturing
The integration of TeamViewer Frontline augmented reality (AR) into SAP digital manufacturing will optimise manufacturing performance on the shop floor.
How AR automation can help your B2B business grow sustainably in 2023
Despite the predictions that tougher times are incoming, plenty of businesses are identifying opportunities to expand their range, reach and revenue.
How the industrial metaverse is empowering workers
Organisations increasingly realise the value the metaverse can provide to their business, leading to more streamlined and efficient production.
New metaverse platform to revolutionise workplace training
Australian VR studio Start Beyond has launched its mixed reality platform Oncio, which is set to transform training programs across multiple industries.
TeamViewer digitalise GlobalFoundries warehouse operations
Benefits include up to 25% faster process execution, a near-zero picking error rate, and a reduction in waste of around 100,000 paper sheets per year.
AR and VR shipments decline, but 2023 growth expected - IDC
IDC has revealed its outlook for augmented reality (AR) and virtual reality (VR) headsets for the remainder of 2022 and beyond.
The five industry predictions to consider for 2023
Australian and New Zealand organisations are embracing new technology trends that will impact their operations beyond 2023.
How augmented reality technology can tackle the skills gap
Prioritising the use of AR can help training and staff onboarding and offers a long-term business solution to closing skills gaps.
AR/VR spending to reach $50.9 billion in 2026 - IDC
Worldwide spending on augmented reality and virtual reality is forecast to reach $13.8 billion this year and grow to $50.9 billion in 2026.