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Advertising Technologies (Adtech) Stories - Page 4

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Advertising Technologies (Adtech) stories

OpenX rebrands as The Intelligent SSP to cut ad complexity
Marketing Technologies

OpenX rebrands as The Intelligent SSP to cut ad complexity

The overhaul is meant to help buyers and publishers navigate adtech as AI-driven buying makes transparency and data quality more pressing.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Prophet guide tackles marketers' measurement blind spots
Data Analytics

Prophet guide tackles marketers' measurement blind spots

Marketers under pressure to prove commercial impact get a new toolkit as Prophet says attribution dashboards miss much of brand activity’s effect.

By Catherine Knowles • 4 min read • Last month
DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer
Marketing Technologies

DangleAds promotes Nidhi Dua Dhingra to Chief Business Officer

The promotion strengthens DangleAds’ push abroad as it seeks more revenue from programmatic, connected TV and AI-led ad products.

By Mark Tarre • 3 min read • Last month
World Cup ad spend at risk from campaign data flaws
Gaming

World Cup ad spend at risk from campaign data flaws

Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.

By Sofiah Nichole Salivio • 3 min read • Last month
System1 adds AI-led tools to Test Your Ad platform
Data Analytics

System1 adds AI-led tools to Test Your Ad platform

Marketers can now get faster readouts from Test Your Ad as System1 layers AI summaries and predictive scoring onto its consumer-based testing.

By Catherine Knowles • 3 min read • Last month
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Last month
LoopMe launches Chartboost Direct for app publishers
Gaming

LoopMe launches Chartboost Direct for app publishers

As web traffic falls, the new system aims to help app publishers tap brand budgets directly without changing their ad tech stack.

By Catherine Knowles • 4 min read • Last month
Google expands healthcare ad certification to India & New Zealand
Data Protection

Google expands healthcare ad certification to India & New Zealand

Healthcare advertisers in India and New Zealand will face tighter checks before using Google Ads, as LegitScript widens its certification scheme.

By Catherine Knowles • 3 min read • Last month
Nexxen launches AI-native DSP interface for traders
DevOps

Nexxen launches AI-native DSP interface for traders

Traders will gain automated checks and campaign recommendations as the platform extends AI across planning, activation and reporting.

By Sean Mitchell • 3 min read • Last month
AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Anaxi, Carnegie Mellon study AI data value, revenue models
Marketing Technologies

Anaxi, Carnegie Mellon study AI data value, revenue models

As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.

By Mark Tarre • 5 min read • Last month
OpenAI raises USD $122 billion in record AI funding
Software-as-a-Service

OpenAI raises USD $122 billion in record AI funding

Investor appetite for AI remains intense as OpenAI's new cash haul lifts its valuation to USD $852 billion and deepens its compute push.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Advertising Technologies (Adtech) stories

Spotify lets users switch video off across the platform
Marketing Technologies

Spotify lets users switch video off across the platform

Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.

By Sofiah Nichole Salivio • 3 min read • Last month
Taboola says DeeperDive nears 7 million monthly users
Marketing Technologies

Taboola says DeeperDive nears 7 million monthly users

Adoption of Taboola’s AI Q&A tool is accelerating as publishers seek to hold readers on-site and monetise search habits reshaped by generative AI.

By Joseph Gabriel Lagonsin • 4 min read • Last month
JCDecaux signs 10-year ad deal at Western Sydney Airport
Smart Cities

JCDecaux signs 10-year ad deal at Western Sydney Airport

Travellers at Western Sydney International will soon see a fully digital network of 27 JCDecaux ad sites across the new terminal precinct.

By Sean Mitchell • 4 min read • Last month
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Last month