Westcon-Comstor expands cybersecurity partnership with Broadcom in APAC

Westcon-Comstor, a specialist distributor and global technology provider, has unveiled plans to expand its exclusive cybersecurity partnership with Broadcom in Southeast Asia, Australia, and New Zealand. The move follows a successful two-year collaboration in North Asia, where Westcon-Comstor holds sole distributor rights for Broadcom's Symantec cybersecurity portfolio.

The enhanced partnership will facilitate accelerated growth and expanded recurring revenues for channel partners across the Asia-Pacific (APAC) region. The agreement, which previously focused solely on the small to medium-sized business (SMB) segment, has been widened to include channel partners catering to corporate customers.

The geographic and sector expansion ensues two years after Westcon-Comstor was appointed as the single distributor of Symantec's cybersecurity products for SMBs in North Asia. The markets involved in this partnership spanned China, Hong Kong, Taiwan, Macau, Korea, and Mongolia.

Throughout this collaboration period, Westcon-Comstor successfully integrated 1,700 transactional cybersecurity partners for Symantec in North Asia. Notably, these partners not only instigated substantial renewal action but also expanded Broadcom's Symantec net-new business by over 20% on an annual basis.

Excited about the expansion, Patrick Aronson, Chief Marketing Officer and APAC Executive Vice President at Westcon-Comstor, said, "Asia-Pacific has long been a market where Symantec has enjoyed commercial success and strong brand recognition. This new agreement means we are committing to a regional partnership, leveraging Symantec's innovative solutions and providing a platform for accelerated growth for cybersecurity channel partners across APAC."

Echoing Aronson's sentiment, Cynthia Loyd, Vice President of Global Enterprise, Partner and Commercial Sales for Broadcom, asserted, "Westcon-Comstor's expertise in cybersecurity, unparalleled channel reach across the region and deep understanding of our offering makes it the ideal aggregation and distribution partner for us. Together, we will bring the Symantec portfolio to a wider audience, creating new revenue opportunities for channel partners and enabling end-user customers to stay protected amid constantly evolving and increasingly complex security threats."

Westcon-Comstor remains the sole distributor of Symantec cybersecurity portfolio, a testament to its wide-ranging business network, deep industry acumen, and unrivalled capacity to foster accelerated growth in the ever-evolving cyber world.

For more information on this expanded partnership, current and prospective APAC partners can tune in to a webinar scheduled for Thursday, 29 February at 10.00am SGT.

Westcon-Comstor is a global technology provider and specialist distributor, operating in more than 70 countries. It is focused on delivering business value and opportunity by connecting IT vendors with a channel of technology resellers, systems integrators and service providers. It combines industry insight, technical know-how and more than 30 years of distribution experience to deliver value and accelerate vendor and partner business success. It goes to market through two lines of business: Westcon and Comstor.