Ingram Micro Experience 2025 to unite NZ tech channel in Auckland

Ingram Micro New Zealand has announced the Ingram Micro Experience 2025, a reimagined technology showcase to be held at the Auckland Showgrounds on 18 September.

The event is positioned as a nationwide gathering for the New Zealand IT channel, connecting vendors, resellers, and solutions providers with opportunities to examine the future of technology in the country.

Ingram Micro Experience 2025 represents a transition from the company's previous event series, known as Ingram Micro Showcase, which had been a long-standing fixture on the New Zealand IT industry calendar. This year's theme, "Distributing Momentum", introduces a new, industry-led format that aims to bring together all aspects of Ingram Micro's business and partners.

Single location, central hub

This year marks the first time the event will be hosted in one central venue at the Auckland Showgrounds, with organisers stating that the consolidated format is intended to maximise audience reach and encourage greater collaboration among industry participants.

Leon De Suza, Managing Director at Ingram Micro New Zealand, said the event's purpose is to provide a meeting ground for the industry to engage in meaningful dialogue and drive future growth.

"Ingram Micro Experience 2025 is all about bringing our industry together in one place to spark conversations, challenge assumptions, and accelerate what's next. We're creating an environment where our partners can connect with real purpose – whether it's finding new solutions, sharing ideas, or simply being inspired."

Solutions Villages and thematic focus

The exhibition floor will be organised into four dedicated Solution Villages, each corresponding to a key area identified as a driver of channel growth in New Zealand:

• Cloud and Cyber Security Village, where cloud solutions and secure digital infrastructure will be the focus.
• Infrastructure and Networking Village, which will showcase advancements in connectivity, edge computing, and network-as-a-service models.
• Commercial and Consumer Village, presenting user-focused devices, peripherals, and collaboration tools.
• Specialty and Industry Solutions Village, which will explore tailored offerings for sectors such as education, healthcare, retail, and logistics.

Each village will feature a dedicated stage hosting the 'Solutions Festival', a new format comprising over 30 short sessions delivered by vendor partners. These presentations are designed to be accessible in a "silent theatre" style, with attendees using headphones and the official event app to create personalised agendas.

Additional features

The event also includes a Gaming Lounge, which will feature new products and experiences from gaming brands. In addition, dedicated industry solution displays will provide demonstrations of how various technologies are being integrated within sectors like education, healthcare, hospitality, and retail.

The audience is expected to include more than 1,000 participants, mostly comprising resellers, vendors, staff, and new talent from across the sector. Real-time lead generation will be facilitated by QR codes and the event's mobile app, promoting networking and follow-up between vendors and resellers.

Leon De Suza commented on the value this format brings to participants:

"The power of this format is in its focus – we're delivering meaningful exposure for vendors and building quality engagement opportunities at scale. Every interaction is designed to move the needle – to convert conversations into partnerships."

Digital and hybrid strategies

With an eye to extending engagement beyond the physical venue, the event will offer digital panels, branding, and content packages, all integrated with the Ingram Micro Xvantage platform.

Attendees will have the opportunity to explore new business models centered around customer-first service and as-a-service solutions. The event aims to encourage discussions that position distribution partners as strategic advisors in the digital era.

De Suza highlighted the importance of personal interaction within the sector.

"At Ingram Micro we are customer obsessed, we are a people-first business enabled by technology, but the human aspect of our business is what is most important. Ingram Micro Experience is all about creating human connection, connecting vendors, resellers, customers and local expert teams all under one roof. This type of event is an incubator for innovation driving scale for our resellers and better service for our customers. We're excited to welcome partners, customers, vendors and resellers, new and old to be part of this shared journey at Ingram Micro Experience 2025."

The Ingram Micro Experience 2025 is positioned as both an exhibition and a forum, combining live demonstrations with interactive content and business networking, reflecting ongoing changes in the technology distribution landscape in New Zealand.