EZVIZ launches its biggest New Zealand smart home range

EZVIZ has launched its largest New Zealand range of smart home security and connected living products, to be sold nationwide through Harvey Norman and Noel Leeming.

The expanded line-up includes outdoor and indoor cameras, a video doorbell, a smart lock and a home control screen. The products are designed to work as standalone devices or as part of a wider system managed through the EZVIZ app, with an emphasis on local storage rather than recurring subscription fees.

The range is led by the HB90 Dual Kit outdoor camera and the EP8 Ultra video doorbell. Other products include the HB8 Lite outdoor camera, the DL50FVX Smart Lock, the S10 indoor video calling camera and the SD7 Smart Home Control Screen.

Retail prices span a broad range. The SD7 control screen is priced at NZD 299.95, while the DL50FVX Smart Lock is listed at NZD 1,449.95. Cameras and the video doorbell sit between those points.

Local storage

A key part of the launch is EZVIZ's decision to position the camera range around local storage. Outdoor battery cameras in the New Zealand retail range include a 16GB microSD card, while the EP8 Ultra doorbell has built-in 32GB eMMC storage.

The strategy sets the line-up against a market in which many home security products require cloud subscriptions for video history and other functions. EZVIZ is also promoting its Always-On Video system, intended to give battery-powered cameras continuous visual coverage while managing power consumption.

The HB90 Dual Kit uses two lenses that can reposition and work together to cover a wider area than fixed dual-lens systems. It records in 3K resolution and includes human and vehicle detection, automatic tracking, colour night vision, two-way talk, a siren and strobe light, Wi-Fi 6 and weather-resistant housing.

Another outdoor model, the HB8 Lite, is a pan-and-tilt camera with a 360-degree field of view, 3K resolution and support for up to 512GB of microSD storage. It also includes human and vehicle shape detection, tracking, colour night vision, and a built-in siren and strobe light.

Front door

The EP8 Ultra doorbell combines a main 3K camera with a second downward-facing camera aimed at the doorstep and parcel area. It includes package detection, package-removal alerts, familiar-face recognition, colour night vision and a screen for two-way video calling at the door.

The DL50FVX Smart Lock extends the range beyond cameras and doorbells. It supports facial recognition, palm recognition, fingerprint entry, passcodes, Bluetooth keys, temporary codes, remote unlocking and a mechanical key. It also includes two cameras and a four-inch colour display.

Inside the home, the S10 combines an indoor camera with a touchscreen, video calling functions, a digital photo frame and a Bluetooth speaker. It provides a 360-degree view, human and pet detection, tracking, baby-crying detection and a physical privacy shutter.

The SD7 is designed as a portable screen for viewing feeds and managing compatible EZVIZ devices in one place. It offers live viewing, playback and two-way talk across connected products, giving users an alternative to controlling the system solely through a smartphone.

Market push

The New Zealand launch adds to EZVIZ's presence in a global smart home market that has become increasingly crowded with camera makers, platform operators and lock manufacturers. The company says it is available in more than 130 countries, has more than 230 million registered users and has connected more than 360 million smart devices worldwide.

EZVIZ also cited IDC shipment data showing it as the world's largest smart home camera brand by total 2025 shipments. It says it employs more than 4,500 people globally and allocates more than 14% of annual revenue to research and development.

Privacy and cyber security are another focus as connected cameras and door hardware become more common in homes. EZVIZ says its framework includes AES and TLS encryption, authentication controls, encrypted storage and user settings such as privacy zones, physical shutters and permission controls.

Jock Jones, ANZ Country Manager, EZVIZ, said the company wanted to stand apart from rivals that tie functions to ongoing payments. "We believe New Zealand consumers will see there is a very different proposition behind this range. Our goal is to give consumers sophisticated technology that remains simple to use, while being transparent about how information is handled and giving consumers control over their privacy," Jones said.

He said recurring fees remain a pain point in the category. "We know that our New Zealand consumers have enormous choice when it comes to smart home security, but often that choice comes with ongoing subscription costs and compromises around how and when a camera records. We believe consumers should be able to buy a great security product and immediately access the features that make it useful without feeling locked into a monthly bill, while introducing technologies such as Always-On Video that challenge what consumers should expect from battery-powered home security," Jones said.