TikTok stories
![Story image](../../../../../uploads/story/2024/07/18/preview_techday_421134ca2dbf2fb55b37.webp)
Gen Z dining habits: prioritising trust, deals, & takeaways
Last week
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instagram
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us
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youtube
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_a626fcb07662d86cda01.webp)
Southeast Asian retailers boost social commerce amid challenges
Last week
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
![Story image](../../../../../uploads/story/2024/07/02/preview_techday_5d7da6af65661105b33c.webp)
Study reveals minimal ad view time boosts brand awareness
This month
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facebook
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instagram
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youtube
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
![Story image](../../../../../uploads/story/2024/07/01/preview_techday_99939577296706cbb89d.webp)
UK adults online for 76% of waking hours, study finds
This month
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social media
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digital age
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research
New research by Bionic reveals the average UK adult spends 76% of waking hours online, highlighting concerns of excessive screen time and health impacts.
![Story image](../../../../../uploads/story/2024/06/26/preview_techday_3b350fa61270c9c29876.webp)
Experts urge government action on AI misinformation regulation
Last month
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ai
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manifesto
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skills gap
AI-generated misinformation is sparking regulatory calls in the UK, as satirical deepfakes and digital policy gaps threaten democracy and tech leadership.
![Story image](../../../../../uploads/story/2024/06/19/preview_techday_e7d593de8754248fa15a.webp)
Amperity unveils new tools to boost digital ad measurement
Last month
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digital advertising
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meta
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tiktok
Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_430244d2112090815b43.webp)
Adobe & TikTok partner to streamline content creation
Last month
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martech
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content creation
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adobe
Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.
![Story image](../../../../../uploads/story/2024/05/24/preview_img-aabQrFAJjGpZgW0oSjIyWEBb.webp)
Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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cdp
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whatsapp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
![Story image](../../../../../uploads/story/2024/05/15/preview_img-0a9v23k2RDD1Y3iAvGoTQSgP.webp)
AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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strategy
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social media
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
![Story image](../../../../../uploads/story/2024/05/10/preview_img-ylICsr5hn8tc5hja5yJllXjo.webp)
TikTok to join content authenticity initiative in fight against deepfakes
Fri, 10th May 2024
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edutech
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martech
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digital literacy
TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.
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Australian digital habits dissected in new Global Digital Report
Tue, 7th May 2024
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martech
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meltwater
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online gambling
Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.
![Story image](../../../../../uploads/story/2024/04/25/preview_img-g4H8z9zxfY4nR8LtRAT04ELU.webp)
AI & ML form critical defence against digital deception
Thu, 25th Apr 2024
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data analytics
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email security
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ai
AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.
![Story image](../../../../../uploads/story/2024/04/19/preview_img-ajTghLWsnPJlg1Uz13OoXpk5.webp)
Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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ai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
![Story image](../../../../../uploads/story/2024/04/18/preview_img-oGmSc8FWXMxoae3bpnL6X207.webp)
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
![Story image](../../../../../uploads/story/2024/04/17/preview_img-JWPIoQS2A3Fv7b5VTBdqDTvD.webp)
Digital brand building overtakes performance-only marketing
Wed, 17th Apr 2024
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branding
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online marketing
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google
A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.
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Team5pm forms data-driven content group with acquisition
Thu, 4th Apr 2024
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instagram
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film
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tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
![Story image](../../../../../uploads/story/2024/03/21/preview_img-X7OpFqQCAH7KHtAzRQQrz3M0.webp)
Singapore leads global shift towards international online shopping
Thu, 21st Mar 2024
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cx
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martech
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us
Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.
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UK retail picks up but online experience lets shoppers down
Thu, 21st Mar 2024
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social media
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customer service
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inflation
Despite a market recovery, 85% of UK shoppers feel let down by online retailers in terms of pricing and delivery, says a Celigo survey.
![Story image](../../../../../uploads/story/2024/03/20/preview_img-AeKt1wddhUTtDPA2GFaO83E9.webp)
The appeal of live streaming to grow online communities
Wed, 20th Mar 2024
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digital entertainment
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twitch
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streaming
Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.
![Story image](../../../../../uploads/story/2024/02/29/preview_img-kMVRv8cCPrAMn7oLREIodivX.webp)
Omnichannel customer journey gains momentum in Australia, study reveals
Thu, 29th Feb 2024
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martech
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cx
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ai
Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.