Recession stories

Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

KPMG survey finds most executives will keep pouring money into artificial intelligence through a recession, with USD $186 million planned on average next year.

Vero survey finds 63% of New Zealand SMEs saw revenue fall, with rising costs, tax changes and weak confidence weighing on smaller firms.

A security expert says NZ's retail crime 'wave' is overstated, blaming inflation and new reporting systems rather than a crime explosion.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

Late payments cost Kiwi small businesses GBP £827 million in 2023, threatening their survival and hampering economic growth amidst rising inflation and interest rates.

Employment Hero has launched SmartMatch, a tool that delivers real-time payroll data, aiming to transform salary transparency for employers and job seekers alike.

During recessions, businesses often cut charitable giving to protect their bottom line, but GravityLab urges Kiwi firms to keep funding social justice initiatives.

Despite financial struggles, only 20% of Kiwi households plan to switch broadband providers this year, overlooking potential savings of over $360.

AI, sustainability, and upcoming elections are leading topics in CEO discussions in Q1 2024, notes the latest IoT Analytics report.

Gartner outlines key trends in the M&A landscape, driving focus on tech opportunities, AI adoption and regulatory complexities.

Projection sees digital twin market growing at CAGR of 30% between 2023 and 2027, states IoT Analytics report.

Organisations that implement spend management technology sooner rather than later will find themselves in a stronger position to weather an economic storm.

Q3 2023 sees CEOs focusing on AI innovations, particularly Generative AI, and sustainability, says IoT Analytics.

CMC Markets has entered a three-year partnership with KiwiHarvest to support its mission of addressing Aotearoa's pressing hunger and food waste crises.

Ongoing economic uncertainty has driven Australian organisations to explore new ways to improve their operations and maintain their competitive edge.

A recession, without a doubt, will cause disruption and with disruption comes challenges, including labour shortages, budget cuts and much more.

Data is at the heart of digital business, and managing data and related infrastructure with proper strategy and planning will be key to business success.